Market Size of Home Shopping Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 5.44 Billion |
| Market Size (2029) | USD 11.75 Billion |
| CAGR (2024 - 2029) | 16.66 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Home Shopping Market Analysis
The Home Shopping Market size is estimated at USD 5.44 billion in 2024, and is expected to reach USD 11.75 billion by 2029, growing at a CAGR of 16.66% during the forecast period (2024-2029).
- Home shopping channels consist of television-based shopping, e-commerce, and telephonic shopping. The market for home shopping has benefited from improved internet access and rising smartphone penetration.
- Retailers are growing their e-commerce businesses due to more robust networks, better internet connections, and increased online users. E-commerce companies are embracing newer, more viable payment methods more frequently, including Paypal, Apple Pay, and other financing solutions that enable frictionless shopping. In addition, major players are adopting the subscription model to keep customers for the long term.
- Over the long term, rapid digitalization and high adoption of online shopping through e-commerce sites, such as Amazon.com Inc. and Walmart Inc., are expected to be the key factors driving the market. Moreover, technological advancements, improved logistics, and safe payment systems, coupled with increasing internet and mobile access and consumer demand for convenience, have boosted the purchase of household goods.
- Another reason driving growth is the shift in consumer preference toward online shopping, which has many advantages, including more convenience and better prices. Also, increasing disposable incomes, shifting customer preferences, and widespread availability of online shopping platforms boost the home shopping market.
- The global market has seen significant advances in e-commerce since the COVID-19 pandemic started, as consumers found it a safer and more time-efficient shopping choice. The pandemic forced companies and countries, in general, to develop online shopping platforms as a way to maintain their businesses.
