Market Share of Home Fitness Equipment Industry
The market studied is competitive in nature. This is due to the existence of several domestic and international players in this segment. The major players in this respective sector are Nautilus Inc., Icon Health & Fitness Inc., Johnson Health Tech Co. Ltd, Technogym SpA, and Peloton Interactive Inc. The key strategy adopted by these top players is product innovation and new product development, as it enables them to offer new products to the consumer. Some of the other players in the same segment opt for mergers and acquisitions as their key strategy, as it helps these top players capture a dominant position over other domestic players. This specific strategy also enables these players to break the ongoing chain of competition and rivalry among the other competitors.
Home Fitness Equipment Market Leaders
Nautilus Inc.
Johnson Health Tech Co. Ltd.
Technogym SpA
Peloton Interactive, Inc.
iFIT Health & Fitness Inc
*Disclaimer: Major Players sorted in no particular order
