Home Care News

Related Home Care Industry News

• September 2022: Lenor, a brand of Procter & Gamble, launched three new "outdoorable" fabric conditioners. The company claims that it has innovative Solar Dry technology and is investing in innovation to expand the appeal of "outdoorable" to new shoppers.
• August 2021: Unilever started selling new Comfort's Ultimate Care fabric conditioners, which the company says will make clothes last longer and have a smaller impact on the environment.

• November 2022: Newbell Brands subsidiary company Yankee Candle launched its new air freshener candle collection in the United States. Some products included in the collection are Snow Globe Wonderland, Snowflake Kisses, Spun Sugar Flurries, Winter Night Star, and others.
• April 2022: S.C. Johnson launched its new air freshener product through its product line Glade. The new fragrance offered by the company is offered in Coastal Sunshine Citrus flavor. The company claims the product lasts up to 100 days. These products are designed with smart light technology and air freshener oils which are offered along with refills.
• February 2022: P&G's Febreze brand launched its first-ever Scent of the Year. Ember is a fiery new fragrance that features notes of mandarin, amber, and lava, with experts at the Febreze Fragrance Group designing the Scent of the Year to reflect how consumers today are feeling and the scents they are craving in their home.

• December 2021: Unilever launched a new plant-based hand dishwashing product under its Lux brand. The product is prepared using plant-derived ingredients and has no fossil-derived chemicals.
• September 2021: Hindustan Unilever Ltd announced that its famous detergent brand Surf Excel has transitioned to recyclable bottles made from 50% post-consumer recycled plastic while using 100% biodegradable actives in its formulations.
• July 2021: Hindustan Unilever launched an in-store vending machine, Smart Fill, for its home care products. The vending machine was installed at Reliance Smart Acme Mall in Mumbai as a pilot project.

• June 2022- Kao Corporation launched Bioré GUARD Mos Block Serum, a new mosquito repellent product that makes use of Kao's unique, revolutionary technology, in Thailand.
• May 2022- Henkel Korea launched the 'Zero Mosquito' campaign. The campaign was launched to provide information about the dangers of mosquitoes in collaboration with the Korean Red Cross. By the end of 2022, Henkel intends to broaden the campaign by offering limited-edition insect repellents. The products will be available for purchase online until December 31, 2022.
• May 2022- Spectrum Brand Holdings Inc., the maker of Cutter insect repellant, changed the visual identity of the product, which includes a new logo, redesigned packaging labels, and a more informative website. Furthermore, distinct elements on brand packaging highlight key product benefits such as length of protection, DEET percentages, and DEET-free alternatives. This will enable shoppers to locate the products which suit their needs.

• February 2022: Wedze, the winter-sports brand of French giant Decathlon, partnered with Belgian innovator Resortecs to launch a fully recyclable ski jacket using the start-up's design-for-disassembly technology. Different from normal ski jackets, which are extremely difficult to recycle due to their complex material composition, this flagship is made of 63% recycled polyester, and 23% of the fabrics are dyed using dope dyeing - one of the most water-efficient dying techniques.
• September 2021: Sustainable skiwear retailer EcoSki launched EcoSki Rental, Europe's first contemporary online skiwear rental service, in collaboration with rental giant MY WARDROBE HQ. Powered by MY VENTURES, the technology service recently launched by MY WARDROBE HQ, EcoSki Rental offers a practical, cost-effective solution for skiers wanting high-quality kits without the high-end price tag. The carefully curated range of kits includes everything from jackets, pants, helmets, and goggles to socks, baselayers, gloves, beanies, and avalanche equipment.

• October 2023: Sigmatex extended its partnership with CCM Hockey for more than 5-years. The company claims this partnership resulted in CCM as the official outfitter of the American Hockey League, the Canadian Hockey League, and various NCAA and National teams.
• October 2022: Bauer was set to release a stick under a new line called the AG5NT. The AG5NT is the lightest and quickest-release stick Bauer. Bauer focused on optimizing the stick's weight and durability. The Senior model weighs 335 g, 40 g more lightweight than the Hyperlite, and 30 g lighter than the Sync. This lighter build improved the stick's feel and increased the release speed.
• July 2022: Bauer expanded the Vapor line with a full array of Hyperlite protective gear in 2022. With three price points in the new Vapor gloves and Hyperlite models for shoulder pads, elbow pads, shin guards, and pants, players can experience the Hyperlite line's combination of super-lightweight feel and elite-level performance across their entire protective kit. These gloves feature a variety of Pro Lite Tex material with cable mesh, the new Defense Cloud Tech foam on the backhand, and a molded Shocklite backhand plate. These materials combine for a 25% lighter weight than the previous generation's.

• September 2023: Cat Footwear introduced the Invader Mid Vent, showcasing a range of innovative features. The Invader Mid Vent is equipped with a ReViveTech Engineered Comfort footbed, a 100% Post Industrial Recycled Lining featuring an NXT footbed cover, a durable EVA midsole, a robust nylon shank, a composite toe for added protection, and a rugged industrial-grade rubber outsole.
• October 2022: Xena Workwear unveiled the Valence SD shoe, a Chelsea boot designed for dissipative purposes. This shoe comes with elastic side panels on both sides for ease of wear. It is available in two variants: one crafted from LWG Certified leather in a rich chestnut shade, and the other using vegan leather in a stylish onyx hue.
• August 2022: Mallcom India, a leading integrated manufacturer of head-to-toe personal protection equipment based in India, expanded its product range by introducing aesthetically designed safety shoes under the brand name FREDDIE. Mallcom India's FREDDIE shoe collection is dedicated to safeguarding workers in various hazardous work environments.

• In November 2022, according to a statement by the Saudi Arabian Football Federation (SAFF), from the beginning of 2023, the nation's national football teams will receive their kit supplies from German sportswear giant Adidas rather than Nike. Adidas becomes the SAFF's only provider of all training and match apparel, including for the men's, women's, and junior teams, under the terms of the agreement, which extends until 2026.
• In March 2022, Puma extended its partnership with the international motor racing championship for female drivers, W Series, to provide high-performance and flame-retardant racewear for female drivers.
• In June 2021, Puma India extended its partnership with Indian cricketer Yuvraj Singh. He is now the face of the Puma Motorsport collection in India.

• September 2022: Philip Morris announced that its United Tobacco Co. (UTC) subsidiary would begin manufacturing its products for the Egyptian market. Philip Morris' cigarettes will continue to be manufactured by Eastern Co. until its production stock is depleted.
• June 2022: Philip Morris, as part of a deal with the Egyptian government, paid about USD 450 million to obtain a new license to manufacture traditional and electronic cigarettes in Egypt.
• December 2021: Eastern Company and Al-Mansour International Distribution Company signed a distribution agreement to manufacture Davidoff Evolve cigarettes. It is owned and distributed by Imperial Brands, which Al-Mansour has represented in Egypt for many years.

• June 2021: USA Field Hockey officially launched the USA Field Hockey Equipment store, an online store that provides entry-level and modified equipment packages to make field hockey more accessible and affordable.
• May 2021: Ritual Hockey announced its partnership with Clubhouse Hockey. The purpose of this partnership was to fill the gaps in the market with the help of Clubhouse Hockey's resources.
• June 2020: Ritual Hockey introduced a NEW Plus + head shape hockey stick across all origins of both the Velocity and Ultra molds. The Plus + head shape is the same length as the Standard head shape but the company has squared the corners to increase the surface area, resulting in a 20% bigger toe end.