Market Size of Global Hangover Rehydration Supplements Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 14.20 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Hangover Rehydration Supplements Market Analysis
Over the next few years, the market for hangover rehydration supplements is expected to grow at a CAGR of 14.2%.
During the initial period of the COVID-19 pandemic, the hangover rehydration supplement market was adversely affected due to supply chain issues. Various studies provided insights into the increased consumption of alcohol during the pandemic, which causes hangovers. For instance, a research study published by Toxicology Reports in March 2021 stated that alcohol consumption during the pandemic in the United States increased by 14% compared to the previous years. This shows the increased consumption of alcohol during the pandemic, which is likely to raise the demand for hangover rehydration supplements and is expected to grow the market. But with the return of supply chain services and the loosening of COVID-19 restrictions, people were expected to drink more alcohol and buy more hangover supplements in the coming months.
Factors such as increasing consumption of alcoholic beverages and increasing awareness about alcoholic detox products are expected to increase market growth in the forecast period. In June 2021, a report published by the WHO in November 2022 stated that around 283 million people aged 15 years and older, including 237 million men and 46 million women, live with alcohol use disorders (AUD), accounting for 5.1% of the global adult population. Alcohol dependence, as the most severe form of AUD, affects 2.6% of the world's adults, or 144 million people. Hence, the high burden of alcohol use disorders, which include hangovers, is the key factor in increasing the growth of the market.
Furthermore, due to the products' widespread availability in the regions, rising product launches by market participants are expected to drive this market's growth even further.For instance, in July 2022, a new anti-hangover supplement, marketed by the Swedish brand Myrkl, was launched in the United Kingdom. Similarly, in March 2022, Bomb Squad Nutrition Ltd., a Winnipeg start-up, launched a new supplement called Activate Dihydromyricetin (DHM) in Canada. A Health Canada-approved liver protectant is scientifically formulated to scrub the body of toxins that cause hangovers. This will cause more people to use supplements to rehydrate after a hangover, which will drive the market's growth over the next few years.
However, the illegal sale of hangover supplements is expected to hinder market growth in the studied period.
