Market Share of Hand Care Industry
The global hand care market is fragmented due to large regional and domestic players in different countries. Emphasis is given to the companies' mergers, expansion, acquisitions, and partnerships to boost their brand presence among consumers. The key players are expanding their product lines in response to the customer shift towards hand care products produced with natural ingredients. Manufacturers are concentrating on introducing newer beneficial substances into disinfection solutions, such as aloe vera and tulsi, on providing protective hygiene solutions. Companies are also concentrating on investing in several types of skin washes, such as foam, gel, liquid, and sprays.
Hand Care Market Leaders
Procter & Gamble
Johnson & Johnson
Reckitt Benckiser Group plc
Oriflame Cosmetics S.A.
*Disclaimer: Major Players sorted in no particular order