Market Size of Hair Relaxer Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 719.88 Million |
| Market Size (2029) | USD 889.83 Million |
| CAGR (2024 - 2029) | 4.33 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Middle East and Africa |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Hair Relaxer Market Analysis
The Hair Relaxer Market size is estimated at USD 719.88 million in 2024, and is expected to reach USD 889.83 million by 2029, growing at a CAGR of 4.33% during the forecast period (2024-2029).
The market is primarily driven by the rising consumer demand for hair styling products, including hair-straightening or relaxer products. The hair relaxants market has been steadily growing owing to the increasing influence of social media and television endorsements. The trend of social media influencers showcasing their hair styling regimens has been on the rise over the past few years, and both local and international hair product companies have been turning to influencers to increase their brand awareness and reach potential consumers.
Changing consumer dynamics, coupled with increasing product awareness, is supporting the growth of the market. The demand for organic and natural-label hair relaxant products has been growing due to elevated awareness about the harmful effects of the chemicals on hair.
The growing popularity of hair relaxants, especially among black women, to style or manage their hair, along with an increase in launches of advanced hair relaxer products for different textured hairs, are boosting the market growth globally. In addition, the rising spending power of consumers on styling products is further fueling market growth.
