Graphic Design Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Graphic Design Market Report Segments the Industry Into by Type (Logo and Brand Identity, App and Digital Design and More), Platform (Online Design, Offline Design and More), End-Users (SMEs, Large Enterprises, Government), Service Model ( DIY SaaS Tools, Subscription Design Services and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Graphic Design Market Size and Share

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Compare market size and growth of Graphic Design Market with other markets in Technology, Media and Telecom Industry

Graphic Design Market Analysis by Mordor Intelligence

The global graphic design services market size is valued at USD 55.1 billion in 2025 and is expected to reach USD 81.3 billion by 2030, advancing at an 8.1% CAGR. The current expansion is underpinned by AI-enhanced subscription platforms that shorten design turnarounds while widening access for enterprises and SMEs. Digital content volume continues to climb as brands manage always-on omnichannel campaigns, and the need for a consistent visual identity is intensifying. Generative-AI tools now automate routine production, freeing designers to focus on strategic creativity; Adobe’s Firefly platform alone generated USD 125 million in annualized recurring revenue during 2025. Freelance marketplaces broaden talent reach and keep pricing transparent, while ESG-reporting rules create specialist demand for data-heavy visualization. North America leads regional momentum, yet Asia-Pacific shows the fastest growth as businesses embrace e-commerce and mobile-first marketing.

Key Report Takeaways

  • By service type, Logo & Brand Identity held 31.7% of graphic design services market share in 2024, whereas AR/VR & 3D Visual Design is projected to expand at a 15% CAGR through 2030.
  • By platform, Online Design Platforms commanded 64.3% share of the graphic design services market size in 2024; Freelancer Marketplaces record the highest projected CAGR at 12.6% to 2030.
  • By end-user, SMEs accounted for 57.5% of graphic design services market size in 2024, while large enterprises are advancing at an 11.4% CAGR through 2030.
  • By service model, DIY SaaS Tools captured 45% share of the graphic design services market size in 2024; Subscription Design Services are growing fastest at 14% CAGR.
  • By geography, North America led with 39.7% graphic design services market share in 2024; Asia-Pacific is set to rise at an 11.6% CAGR to 2030.

Segment Analysis

By Type: AR/VR Growth Builds on Brand Identity Base

Logo & Brand Identity dominated the graphic design services market size in 2024 at USD 17.5 billion, equal to 31.7% share. Businesses continue refreshing core marks to stay relevant, keeping this segment a revenue anchor. AR/VR & 3D Visual Design, though smaller, is forecast to rise at 15% CAGR as training, retail preview, and experiential commerce need immersive content. These applications require specialist pipelines, letting studios charge premium rates and easing exposure to price wars.

AR/VR’s momentum signals a broader pivot toward mixed-reality engagement. Automotive firms, for example, now render digital twins for remote customer walk-throughs, while real-estate developers stage virtual tours that accelerate purchase decisions. As headset ownership expands, demand will tilt further toward spatial design expertise, feeding sustained growth into the graphic design services market.

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Platform: Marketplaces Narrow the Gap with Integrated Suites

Online Design Platforms posted USD 35.4 billion in revenue and held 64.3% share of the graphic design services market in 2024. Their drag-and-drop simplicity plus subscription tiers suit non-designers who seek quick turnaround. Freelancer Marketplaces, projected to grow 12.6% CAGR, leverage global talent pricing and varied skill depth. Offline studios now concentrate on complex briefs where real-time workshops and strategic input outweigh speed.

The platform split reflects clear buyer preferences. Self-service users accept template consistency to minimize cost, whereas custom seekers value direct collaboration. Cross-platform bundles that merge automated tooling with human freelancers are emerging as hybrid models designed to keep clients within a single ecosystem, further intensifying competition inside the graphic design services market.

By End-user: Public Sector Digital Mandate Lifts Government Spend

SMEs injected USD 31.7 billion into the graphic design services market size in 2024 and will stay the core volume contributor because online storefronts depend on persuasive visuals for conversion. Large Enterprises, already saturated, expand more slowly yet commission higher-value engagements such as multi-language brand governance and immersive product demos. Large enterprises, growing at 11.4% CAGR, mobilize budgets to upgrade citizen-facing portals and comply with accessibility standards, leading to fresh procurement pipelines.

Public agencies lean on frameworks like OASIS+ that earmark small-business suppliers, widening opportunity for mid-sized design firms.[3]U.S. General Services Administration, “OASIS+ 8(a) Small Business Set-Aside,” sam.gov ESG reporting and open-data mandates drive sophisticated infographics, and successful vendors combine policy literacy with storytelling craft—traits that command premium fees in the graphic design services market.

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By Service Model: Subscriptions Reshape Revenue Predictability

DIY SaaS Tools accounted for 45% of preferences in 2024, reflecting widespread comfort with self-edited templates. Yet Subscription Design Services, climbing at 14% CAGR, align with finance departments seeking fixed monthly spends. Unlimited request queues backed by AI deliver two-day turnarounds, and providers maintain margins through automated variant generation. Full-Service Agencies now position themselves as strategic partners, targeting high-impact campaigns that justify bespoke pricing.

Subscription adoption widens as enterprises roll design into operating-expense budgets rather than capex-style project fees. ManyPixels and similar operators refine workflow orchestration, routing basic tasks through AI and reserving human experts for nuanced briefs. That dual-layer model lifts throughput while preserving craft, reinforcing scale economy advantages within the graphic design services market.

Geography Analysis

North America contributed USD 21.9 billion, equating to 39.7% of the graphic design services market share in 2024. Spending is buoyed by enterprise social advertising volumes and a mature creator economy. Creative Cloud net-new ARR reached USD 504 million in 2024, confirming appetite for premium tool suites. Federal initiatives, such as OASIS+, embed design service categories, ensuring structural demand among public agencies.

Asia-Pacific is forecast to grow at 11.6% CAGR, elevating its contribution to USD 24.3 billion by 2030. China’s live-commerce boom, India’s SaaS expansion, and Southeast Asian mobile retail uptake each intensify the need for multilingual, mobile-optimized creative assets. Cross-border freelancing also funnels APAC talent into Western projects, diversifying incomes while injecting competitive rate pressure that reverberates across the graphic design services market.

Europe posts steady gains backed by ESG-reporting directives that legally obligate improved data visualization. The British Council framework exemplifies public-sector willingness to pre-allocate design budgets.[4]British Council, “Creative Design Services Framework,” find-tender.service.gov.uk Meanwhile, Latin America and the Middle East remain nascent yet attractive: rising internet penetration and SME digitization fuel first-time outsourcing of professional visual tasks, laying the groundwork for future share growth.

Graphic Design Market
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

The competitive field remains moderately fragmented. Adobe anchors the technology side, integrating Firefly into Creative Cloud and broadening AI-powered content pipelines. The platform accrued USD 125 million in new AI recurring revenue during 2025. Canva emphasizes accessibility through browser-based tools, incrementally adding AI but still relying on a freemium funnel.

Marketplaces like Upwork and Fiverr facilitate direct matching; Upwork reported a 105% surge in net income for Q1 2025 as AI-related job posts rose 25% year-over-year. Subscription specialists such as Design Pickle and ManyPixels compete on service breadth and speed, advertising unlimited tasks delivered within 1–2 days. Traditional agencies (Pentagram, Landor & Fitch) safeguard premium positioning by bundling research, strategy, and high-stakes brand work.

Three strategic clusters are now visible: automation-first platforms, talent marketplaces, and consultative studios. White-space lies in AR/VR design, government accessibility projects, and ESG visualization—areas needing domain fluency and thus less prone to price erosion. Providers that integrate AI responsibly while preserving creative oversight are best placed to capture incremental share in the graphic design services market

Graphic Design Industry Leaders

  1. ArtVersion

  2. Max Media Group

  3. Bates Design Inc.

  4. VerdanaBold

  5. Pentagram Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Graphic Design Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • March 2025: Adobe launched an AI-powered Customer Experience Orchestration suite, integrating analytics, targeting, and content creation in a unified workflow.
  • March 2025: Adobe also posted record Q1 2025 revenue of USD 5.71 billion; Digital Media contributed USD 4.23 billion, and Firefly reached USD 125 million ARR
  • October 2024: Upwork executed a 21% workforce reduction to save USD 60 million annually and sharpen its enterprise focus.
  • June 2024: British Council awarded a GBP 1.5–2 million creative design framework covering visual, art direction, and digital assets.

Table of Contents for Graphic Design Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising demand for digital content and omnichannel marketing
    • 4.2.2 SME e-commerce surge requiring affordable design assets
    • 4.2.3 Global freelance and remote talent pools expand reach
    • 4.2.4 Generative-AI fuels "design-as-subscription" models
    • 4.2.5 ESG-reporting rules spur data-visualisation demand
  • 4.3 Market Restraints
    • 4.3.1 Fierce price competition commoditises services
    • 4.3.2 IP infringement / plagiarism concerns deter clients
    • 4.3.3 AI template saturation erodes perceived value
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Investment Analysis
  • 4.8 Impact of Macroeconomic Trends

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Type
    • 5.1.1 Logo and Brand Identity
    • 5.1.2 App and Digital Design
    • 5.1.3 Advertising and Marketing Collateral
    • 5.1.4 Packaging and Label
    • 5.1.5 Clothing and Merchandise
    • 5.1.6 Book, Magazine and Editorial
    • 5.1.7 AR/VR and 3D Visual Design
  • 5.2 By Platform
    • 5.2.1 Online Design Platforms
    • 5.2.2 Offline / Studio-based Design
    • 5.2.3 Freelancer Marketplaces
  • 5.3 By End-user
    • 5.3.1 Small and Medium Enterprises (SMEs)
    • 5.3.2 Large Enterprises
    • 5.3.3 Government and Non-profits
  • 5.4 By Service Model
    • 5.4.1 DIY SaaS Tools
    • 5.4.2 Subscription Design Services
    • 5.4.3 Crowdsourced Marketplaces
    • 5.4.4 Full-Service Agencies/Studios
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 South Korea
    • 5.5.4.4 India
    • 5.5.4.5 Australia and New Zealand
    • 5.5.4.6 Rest of Asia-Pacific
    • 5.5.5 Middle East
    • 5.5.5.1 Israel
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 United Arab Emirates
    • 5.5.5.4 Turkey
    • 5.5.5.5 Rest of Middle East
    • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Egypt
    • 5.5.6.3 Nigeria
    • 5.5.6.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Adobe Inc.
    • 6.4.2 Canva Pty Ltd
    • 6.4.3 Vista (99designs)
    • 6.4.4 Fiverr International Ltd.
    • 6.4.5 Upwork Global Inc.
    • 6.4.6 DesignCrowd Inc.
    • 6.4.7 Design Pickle Inc.
    • 6.4.8 Pentagram LLP
    • 6.4.9 Landor and Fitch
    • 6.4.10 IDEO LP
    • 6.4.11 Huge LLC
    • 6.4.12 ArtVersion
    • 6.4.13 Max Media Group
    • 6.4.14 Bates Creative Inc.
    • 6.4.15 VerdanaBold
    • 6.4.16 ManyPixels Inc.
    • 6.4.17 Duck.Design Inc.
    • 6.4.18 MetaDesign GmbH
    • 6.4.19 Wolff Olins
    • 6.4.20 Studio Dumbar

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia Pacific'
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Global Graphic Design Market Report Scope

Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives.The revenue model for graphic design encompasses various strategies that professionals can adopt to generate income.

The graphic design market is segmented by type (logo & brand identity, app & digital design, advertising, clothing & merchandise, packaging & label, book & magazine, other types), platform (online design, offline design), end-users (smes, large enterprises, government), geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type Logo and Brand Identity
App and Digital Design
Advertising and Marketing Collateral
Packaging and Label
Clothing and Merchandise
Book, Magazine and Editorial
AR/VR and 3D Visual Design
By Platform Online Design Platforms
Offline / Studio-based Design
Freelancer Marketplaces
By End-user Small and Medium Enterprises (SMEs)
Large Enterprises
Government and Non-profits
By Service Model DIY SaaS Tools
Subscription Design Services
Crowdsourced Marketplaces
Full-Service Agencies/Studios
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
South Korea
India
Australia and New Zealand
Rest of Asia-Pacific
Middle East Israel
Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
By Type
Logo and Brand Identity
App and Digital Design
Advertising and Marketing Collateral
Packaging and Label
Clothing and Merchandise
Book, Magazine and Editorial
AR/VR and 3D Visual Design
By Platform
Online Design Platforms
Offline / Studio-based Design
Freelancer Marketplaces
By End-user
Small and Medium Enterprises (SMEs)
Large Enterprises
Government and Non-profits
By Service Model
DIY SaaS Tools
Subscription Design Services
Crowdsourced Marketplaces
Full-Service Agencies/Studios
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
South Korea
India
Australia and New Zealand
Rest of Asia-Pacific
Middle East Israel
Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is the current value of the graphic design services market?

The market stands at USD 55.1 billion in 2025 and is set to grow to USD 81.3 billion by 2030 at an 8.1% CAGR.

Which region leads the graphic design services market?

North America leads with 39.7% market share, supported by mature enterprise spending and advanced creative tech adoption.

Why are subscription design services growing so fast?

AI automation permits unlimited-request packages at fixed fees, giving clients budget predictability while ensuring speedy turnaround.

How big is demand from SMEs?

SMEs account for 57.5% of market revenue because online retail success relies heavily on professional visual presentation.

What segment is growing quickest?

AR/VR & 3D Visual Design is expanding at a 15% CAGR as immersive experiences move beyond entertainment into training and commerce.

How are ESG rules influencing design needs?

Mandatory sustainability reporting has elevated demand for data-rich visualization so stakeholders can easily interpret complex metrics.