Market Size of Toothpaste Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 34.48 Billion |
| Market Size (2029) | USD 50.78 Billion |
| CAGR (2024 - 2029) | 8.05 % |
| Fastest Growing Market | South America |
| Largest Market | Asia-Pacific |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Toothpaste Market Analysis
The Toothpaste Market size is estimated at USD 34.48 billion in 2024, and is expected to reach USD 50.78 billion by 2029, growing at a CAGR of 8.05% during the forecast period (2024-2029).
On a short note, increasing dental problems among children and adults due to poor eating habits i.e exposure to fluoride and frequent consumption of sugar-filled or sugar-contained food gradually deteriorate the consumer's tooth health, leading to severe oral health issues like cavities/decay and more. Additionally, the habit of chewing tobacco and consumption of alcohol lead to oral diseases. This prevalence of multiple diseases among consumers worldwide propelled the usage of toothpaste.
Additionally, the rise in oral health consciousness encouraged consumers to use quality oral care products and has helped vendors introduce oral hygiene product categories, like teeth-whitening products. Additionally, consumers worldwide have begun practicing preventive measures due to the increased spending on dental care, which has raised the need for efficient oral care products like tooth whitening toothpaste, medicinal, ayurvedic toothpaste, and more. For instance, the total household spending on dental services in the United Kingdom has increased considerably in 2021 with GBP 2,201 million when compared to GBP 1,727 million in 2020.
