Market Size of sugar free energy drinks Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 16.53 Billion |
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Market Size (2030) | USD 23.96 Billion |
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Largest Share by Distribution Channel | Off-trade |
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CAGR (2024 - 2030) | 6.39 % |
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Largest Share by Region | North America |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Sugar Free Energy Drinks Market Analysis
The Sugar Free Energy Drinks Market size is estimated at 16.53 billion USD in 2024, and is expected to reach 23.96 billion USD by 2030, growing at a CAGR of 6.39% during the forecast period (2024-2030).
16.53 Billion
Market Size in 2024 (USD)
23.96 Billion
Market Size in 2030 (USD)
4.97 %
CAGR (2018-2023)
6.39 %
CAGR (2024-2030)
Largest Region
31.37 %
value share, North America, 2023
Increased consumers participating in the sports and recreational activities in the region with rising preferences for health and wellness products led the growth in North America.
Largest Segment by Packaging Type
61.26 %
value share, Metal Can, 2023
Aluminum cans are the most used cans for sugar-free energy drinks as aluminum cans save 20% space in transport compared to plastic bottles and 40% space compared to glass bottles.
Fastest-growing region
10.67 %
Projected CAGR, Africa, 2024-2030
The segment is driven by the focus on health and wellbeing, with consumers willing to invest more in the products such as sugar-free or low-calorie energy drinks.
Fastest-growing segment by Packaging Type
9.31 %
Projected CAGR, Glass Bottles, 2024-2030
The leading manufacturers emphasizing efforts, such as refillable glass bottle programs, and reduced environmental impact initiatives are promoting the use of glass bottles.
Leading Market Player
10.43 %
market share, Red Bull GmbH, 2022
Innovative ingredient choice by the company trying to capture product challenges with creative promotional activities on a global scale made Red Bull major player in the market.
Dynamism in product offerings by distribution channels is expanding the sales of sugar-free or low-calorie energy drinks globally
- Between 2018 and 2023, on-trade retailers witnessed a steady CAGR of 7.03% in the value of sugar-free or low-calorie energy drinks. In 2023, they emerged as the fastest-growing segment in this market. To tap into a wider consumer base, these retailers are strategically placing energy drinks on their menus or showcasing them on tabletop displays, ensuring heightened visibility and ultimately bolstering sales.
- In 2023, the energy drink market was predominantly led by off-trade channels, with hypermarkets and supermarkets, including global giants like Walmart, Target, Tesco, Aldi, and Lidl, playing pivotal roles. These retailers offered an extensive range of sugar-free or low-calorie energy drinks in various flavors and sizes. Looking ahead, during 2024-2030, off-trade retailers are projected to witness a robust 31.41% growth by value. This growth is anticipated to be fueled by their increasing integration of loyalty programs and incentivizing repeat purchases of sugar-free or low-calorie energy drinks.
- Online retail stores are expected to be the segment with the highest growth rate by value during 2024-2030, accounting for 11.25%. This is due to the rapid growth of the online retail sector, which is outpacing all other traditional retail channels in terms of growth rate. This is largely attributed to the increasing demand for sugar-free energy drinks and low-calorie, which are readily available at online retail stores. Furthermore, energy drinks frequently use digital marketing strategies and social media to reach their target audience, thus increasing their brand awareness and sales.
Understand The Key Trends Shaping This Market
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Changing consumer preferences with growing intent to increase mental alertness and physical health expected to boost market values
- The global demand for sugar-free or low-calorie energy drinks is rising, driven by escalating obesity rates and the associated health risks, such as diabetes. Consumers' growing preference for low or no-sugar options stems from multiple factors. Nearly half (49%) of global consumers opt for these beverages to manage their weight, while 42% do so due to concerns about diabetes, and 39% are motivated by general health concerns. Additionally, as of 2021, 20% of global consumers favored the taste of low or no-sugar alternatives.
- North America is the frontrunner in the energy drinks market, leading consistently in terms of value during the study period. Energy drink consumption has witnessed a significant surge in popularity, particularly among the millennial and Gen Z demographics. These drinks, typically containing 70 to 250 mg of caffeine per serving, are touted to boost energy levels, enhance mental acuity, and improve physical performance. This, in turn, enables people to work longer and harder compared to their non-caffeinated counterparts. Rising health concerns among North American consumers are notably influencing market growth. For example, in 2022, a substantial majority (72%) of consumers in the region actively sought to limit or completely avoid sugar in their beverages.
- Africa is poised to witness the most rapid growth globally, projecting a value CAGR of 13.12% from 2024 to 2030. The surge in urbanization, coupled with a heightened focus on health among African consumers, is fueling the demand for sugar-free or low-calorie energy drinks. These beverages are sought after not only as a response to nutritional deficiencies but also to ensure a balanced nutrient intake. The urban population in Africa has been steadily increasing year after year.
