Market Trends of Starch Derivatives Industry
This section covers the major market trends shaping the Starch Derivatives Market according to our research experts:
Modified Starch is Strongly Accelerating the Overall Market For Starch Derivatives
The food & beverage industry accounts for the largest market share. Growth in functional food products, clean label demand, and achieving cost reduction in the production process are the major factors driving the applications of modified starch in the food industry. The paradigm shift of consumer towards low calorie food products is yet another factor that has resulted in number of food and beverage processing companies to incorporate modified starch to meet the propelling demand the functional/low-calorie food product. For instance, companies like Nestle have launched low-fat Greek yogurt, NESTLÉ a+ GREKYO, to promote functional/low-calorie dairy products in the market. Another dairy company, Tine has introduced yogurt with low-fat and rich protein content to serve the consumers’ demand for low-fat products. Hain Celestial has launched a low-fat product, kefir.
North America Emerges as The Largest Market for Starch Derivatives Market
North America leads the global starch and starch derivatives market, due to wide availability of corn, which has a broad array of food, non-food, and feed applications. Increasing adoption and awareness of the functionalities of starch and its derivatives in food and non-food industries in the countries have led to rapid demand for the ingredients for varied applications primarily countries like United States, Canada, and Mexico. A multitude of promising developments and innovations in the starch market are also poised to propel the demand for starch from the food industry in the region. A significant increase in demand for the weight management ingredients or food and functionally varied ingredients. Growing advancements in the technology of microencapsulation has expanded the starch industry, in developed regions like North America and in developing regions like the Asia Pacific.
