Social Media Analytics Market Share

Statistics for the 2023 & 2024 Social Media Analytics market share, created by Mordor Intelligence™ Industry Reports. Social Media Analytics share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

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Team License

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Corporate License

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Book before:

Market Share of Social Media Analytics Industry

The social media analytics market is highly competitive and consists of several players that make the market relatively fragmented. Multiple players specializing in a particular vertical of the market, as well as other players with just monitoring tools, are active in the market studied. Most of the major players offer all-encompassing solutions with a broad range of capabilities. However, new capabilities are being developed by niche players; for instance, Dataroma developed a real-time analytics platform indicating opportunities for optimization. Owing to such developments, there is immense scope in the market for consolidation through mergers and acquisitions. The companies are also leveraging strategic collaborative initiatives to increase their market share and increase their profitability. 

In February 2022, Qualtrics introduced XM Discover, which makes use of Clarabridge technology to help businesses better understand their customers. Using artificial intelligence and machine learning, XM Discover enables businesses to consolidate input from structured and unstructured data sources such as chat, posts on social media, and review websites onto a single platform.

Social Media Analytics Market Leaders

  1. IBM Corporation

  2. SAS Institute Inc.

  3. GoodData Corporation

  4. Oracle Corporation

  5. Salesforce.com Inc. (Tableau Software Inc.)

*Disclaimer: Major Players sorted in no particular order

Social Media Analytics Market Concentration

Social Media Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)