Market Size of Global Programmatic Advertisement Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 10.75 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Programmatic Advertisement Market Analysis
Over the projected period, the Programmatic Advertisement Market is expected to grow at a CAGR of 10.75% (2022 - 2027). Huge technological advancements, as well as an increasing focus on more precise audience targeting and assessment, are propelling programmatic advertising forward.
- Advertisers expect better performance and capabilities from the advertising technology they use. Content publishers and brand owners may utilise programmatic advertising to locate and apply the relevant messages to improve the value and effectiveness of a viewer's digital out-of-home advertising experience.
- Before programmatic ad buying, ad agencies negotiated and offered digital ad slots, which media buyers subsequently purchased through a time-consuming and expensive procedure. By removing pointless steps from the process and giving some human responsibilities to robots, programmatic advertising improves the efficiency and cost-effectiveness of the ad purchasing system.
- The automated purchasing, selling, and delivery of Digital Out-of-Home (DOOH) advertising space is referred to as programmatic DOOH. As with other internet advertising, programmatic DOOH automates the sale and distribution of ad material. Buyers can use programmatic transactions to create precise conditions that, if satisfied, will result in the purchase of a DOOH advertising slot.
- Moreover, the use of automation and machine learning technology to purchase and show digital advertisements to segmented audiences in real-time is projected to climb drastically over the next three years, according to research conducted in 2021 from ALFI, an AI enterprise SaaS advertising platform.
- Programmatic advertising provide various benefits, including real-time insights into the effectiveness of ad campaigns, enhanced targeting capabilities, increased transparency on ad inventory, improved budget usage, and effective ad fraud management, all of which helps to drive the market. On the other hand, a lack of understanding of programmatic advertising expenditure is expected to hamper industry growth during the projection period.
- When the first wave of COVID-19 hit in March, according to an IAB analysis, brands cut spending by up to 30% overnight, with one in four suspending activity completely. Many expected that the consequences will be far worse than the financial crisis of 2008. As approached to the end of 2020, the majority of businesses have cut, or in some cases, ceased, their advertising expenditures.
