Market Trends of Printing Blanket Industry
Packaging to be the Most Significant Application of Printing Blankets
- Packaging printing uses various printing techniques, such as offset lithography, rotogravure, flexography, digital printing, screen printing, and various ink types, to print packaging materials such as glass, metal, plastic, labels, paper, and paperboard. It is utilized in various industries, including pharmaceuticals and food and beverage.
- In the offset printing procedure, a rubber printing blanket is employed. For its initial usage in a printing machine, it is stretched around a printing cylinder and transfers the ink from the printing plate to the paper. The offset is generally needed for paperboard packaging, particularly for tiny retail and cosmetic packaging. Offset printing produces sharper and more vivid prints for smaller words and artwork. To effectively convey critical information to customers, it is imperative to maintain clear and concise information on packaging. Packaging made of paperboard went up in 2022 and is expected to grow more for the forecast period.
- Further, for flexible packaging, digital printing is becoming increasingly essential as it fulfills a variety of market and consumer needs that can be met with a high-end digital production asset. According to EDELPA SA, a provider of flexible packaging material, the global production volume of flexible packaging was expected to increase from 27.4 million metric tons in 2017 to 33.5 million metric tons in 2022.
- With the growing demand from packaging companies, manufacturers are consistently launching newer products in the market. In June 2022, Aarushi Agencies displayed the newest selection of Novurania, Kris, and Helios solutions. The top-of-the-line UV Printing Blankets NTR 150 Phantom are the newest addition to the Novurania line. Aarushi gave the Printpack guests a demonstration of the blanket that had just been released in January 2022. For barring and cutting blankets to produce blankets that match the highest international standards, Aarushi includes one of the greatest blanket conversion facilities in the nation. For the greatest outcomes, the top offset packaging firms in the nation continue to use their blankets for this reason.
- Increased cooperation among the convertors and retailers surrounding packaging led to the development of innovative ways of customer enticement. Online shopping and curating personalized experiences further aided the market for commercial printing in the packaging domain. Owing to this, many packaging companies are investing in commercial printing solutions, thus boosting the market's growth.
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Asia-Pacific to Dominate the Market
- The Asia-Pacific region accounts for significant market growth due to increasing demand from critical areas like India, China, the Philippines, Thailand, and Vietnam. Factors such as high penetration of print media, increasing investment in print media advertising, a rise in e-commerce, and urbanization are supporting the growth of the printing market in the region.
- Over the years, the growth of the paper print and packaging sectors across the Asia-Pacific region is stable. For instance, according to the National Bureau of Statistics of China, the production volume of cardboard and processed paper in China was about 11.57 million metric tons in August 2022.
- Similarly, according to Thailand's Ministry of Industry and Ministry of Commerce, the export value of pulp, paper, and print media in the country amounted to approximately USD 654.1 million in the third quarter of 2022.
- Textile printing is another key area that is creating significant opportunities for the growth of the market studied. According to Invest India, the domestic apparel and textile industry in India contributes 7% of industry output in value terms, 5% to the country's GDP, and 12% of the country's export earnings.
- Additionally, strategic moves made by global players fuel the market's growth in the region. Considering the demand in the region, various local and global market players are expanding their presence in key countries such as India, China, and Japan. For instance, in October 2022, Bobst announced two important senior actions in the Asia Pacific (APAC) region. The company plans to expand in the region's key countries: Japan, Southeast Asia, South Korea, India, Oceania, and China. The company considers the region extremely important for its growth.
- Additionally, the increasing popularity of print marketing is expected to drive demand for offset printing services in the region. Many businesses are beginning to recognize the value of print marketing and are investing more in printed materials such as brochures, flyers, and posters. It is fueling demand for offset printing services, and the technological advancement in offset printers would drive the studied market in the region.
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