Market Size of pet nutraceuticals Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 5.46 Billion |
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Market Size (2029) | USD 7.73 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 7.20 % |
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Largest Share by Region | North America |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Pet Nutraceuticals Market Analysis
The Pet Nutraceuticals Market size is estimated at USD 5.46 billion in 2024, and is expected to reach USD 7.73 billion by 2029, growing at a CAGR of 7.20% during the forecast period (2024-2029).
5.46 Billion
Market Size in 2024 (USD)
7.73 Billion
Market Size in 2029 (USD)
4.01 %
CAGR (2017-2023)
7.20 %
CAGR (2024-2029)
Largest Market by Sub Product
26.37 %
value share, Vitamins and Minerals, 2022
Rising pet health concerns have boosted the demand for vitamins and minerals in the market, as these supplements help in promoting metabolism and immune functions in pets.
Largest Market by Region
42.78 %
value share, North America, 2022
North America’s market share has grown in line with increasing pet ownership and growing interest among pet owners in natural and functional products such as vitamins and minerals and probiotics.
Fastest-growing Market by Sub Product
7.76 %
Projected CAGR, Vitamins and Minerals, 2023-2029
The rising pet population, higher availability, and the ability of pet owners to spend more on nutrients to support their pets' overall health are driving the segment’s growth.
Fastest-growing Market by Region
11.04 %
Projected CAGR, Africa, 2023-2029
Increasing pet adoption and the growing awareness of the importance of pet nutrition and preventive pet health care among owners are driving the usage of nutraceuticals in the region.
Leading Market Player
16.33 %
market share, Nestle (Purina), 2022
It is the market leader, as it primarily focused on product innovations, it has launched products under probiotics & protein diets. It also acquired a UK-based Tails.com company.
Dogs dominate the market due to the wider spread of health issues such as joint problems, skin allergies, and digestive issues
- Pet nutraceuticals provide nutritional and therapeutic benefits to pets, which are derived from food sources that provide health benefits beyond basic nutrition. These products are available in various forms, such as supplements, chews, powders, and liquids. Pet nutraceuticals accounted for 2.9% of the global pet food market in 2022. The lower share of nutraceuticals was because of their higher cost and lack of awareness about the usage and handling of nutraceuticals.
- Dogs held the major share of the global pet nutraceuticals market, which accounted for USD 2.7 billion in 2022. The higher share of dogs in the pet nutraceuticals market was associated with their higher population in 2022, which was 39% of the pet population. Dogs suffer from a wider range of health issues, such as joint problems, skin allergies, and digestive issues, which has led to increased demand for nutraceuticals. The pet nutraceuticals market of dogs increased by 19.7% between 2017 and 2021.
- Cats are also one of the largest pet segments in the market, amounting to USD 1.4 billion in 2022. They are one of the largest pets adopted globally, accounting for 26% of the pet population in 2022. The growing number of pet owners who are seeking ways to improve the health and well-being of their cats using nutraceutical products is estimated to drive the nutraceutical market for cats at a CAGR of 6.7% during the forecast period.
- Other pets accounted for 12.3% of the global pet nutraceuticals market in 2022 because they support the growth, energy production, and well-being of these animals.
- The increasing pet population and rising pet health concerns are factors anticipated to drive the pet nutraceuticals market at a CAGR of 6.1% during the forecast period.
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North America held a dominant market share due to the higher awareness among pet owners about the importance of preventive healthcare
- Pet nutraceuticals are additional nutritional supplements given to pets to supply essential nutrients required for pets that are not available through the consumption of regular food. The nutraceuticals market accounted for 2.9% of the global pet food market in 2022. The limited share of pet nutraceuticals was because of their higher price and limited awareness among pet parents concerning their handling and feeding requirements.
- In 2022, North America held a significant share of the pet nutraceuticals market, accounting for USD 2.1 billion. The higher share was because of the pet population, which was 22.2% of the global pet population in the same year, the higher awareness among pet owners about the importance of preventive healthcare, and their willingness to spend on nutraceuticals in the United States and Canada.
- Europe and Asia-Pacific were the major regions after North America in the global pet nutraceuticals market, accounting for USD 1.5 billion and USD 862 million in 2022, respectively. Europe is a highly developed region in terms of the usage of pet supplements, where plant and animal-based supplements, such as insect-protein, soybeans, peas, and quinoa, are in high demand.
- However, the growing pet adoption and increasing disposable incomes of pet parents in Africa and Asia-Pacific are estimated to drive them to use premium supplements, making them the fastest-growing regions in the global pet nutraceuticals market, registering CAGRs of 11% and 8.7%, respectively, during the forecast period.
- The increasing pet health concerns, growing premiumization trend, and increasing awareness about nutraceuticals usage are projected to drive the global pet nutraceuticals market with a CAGR of 6.1% during the forecast period.
