Organic Fruits and Vegetables Market Size

Organic Fruits and Vegetables Market Analysis

The Organic Fruits and Vegetables Market size is estimated at USD 46.19 billion in 2024, and is expected to reach USD 75.11 billion by 2029, growing at a CAGR of 10.21% during the forecast period (2024-2029).

• The increase in consumer awareness about healthy diets, along with changing lifestyles and food habits, is expected to support the growth of the organic fruits and vegetables market in the coming years. The working population around the world is struggling to fulfill the daily nutrient requirements owing to hectic work schedules. This is increasing their dependency on organic fruits and vegetables that help provide useful nutrients, such as iron, vitamin C, phosphorus, and magnesium. 
• Moreover, the increase in investments by small and mid-sized food product manufacturing companies to offer more healthy products to consumers will further support the growth of the market. However, the high price of products with organic labels on fruits and vegetables, combined with unclear regulatory guidelines, may stymie market growth.
• The emergence of the internet of things at a commercial level, the rise in globalization, and the growing trend of shopping on online platforms are contributing to the growth of the market. Online sales of organic fruits and vegetables made people export them from highly-producing countries such as China and India to low-producing countries such as Spain, Canada, and Japan. Big Basket, Nature Basket, Orgpick, and other online selling platforms that specialize in selling organic fruits and vegetables have grown in popularity on a national and international scale.The availability of such online platforms for selling organic fruits and vegetables and the growing use of internet-enabled smartphones are likely to boost the growth of the organic fruits and vegetable market during the forecast period.
• In addition, government initiatives related to the market are further boosting its growth. For instance, the Paramparagat Krishi Vikas Yojana by the GOI promotes cluster-based organic farming with PGS (Participatory Guarantee System) certification. Cluster formation, training, certification, and marketing are supported under the scheme. The assistance of Rs. 50,000 (USD 604.2) per hectare over 3 years is provided, out of which 62 percent is given as an incentive to a farmer towards organic inputs.