Market Size of Global Online Dating Services Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.90 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Online Dating Services Market Analysis
Global Online Dating Services Market is expected to grow at a CAGR of 6.9% over the forecast period (2022-2027).
- The market demand has been evolving from its historical model of casually swiping based on photographs and biography to the need for more engaging features which allow establishing human connections through apps. Online dating services are moving towards including audio and video in the app to enable greater credibility and connectivity.
- People worldwide are looking for specific characteristics in their partners. Such characteristics include similar interests, like-mindedness, and others. Online dating helps them find people who share these characteristics, which is why online dating is becoming more popular. The market is expected to witness the introduction of new apps with the diversification of the grouping algorithm to target people based on their age, sexual orientation, ethnicity, and other metrics and become more inclusive by allowing representation of all its users.
- Online dating is simple to use, convenient, quick, and requires less effort. Furthermore, it allows one to limit the number of people who can contact them by utilizing the various available features. As a result, it is widely used and propelling the market growth.
- The online dating services market was predominantly popular amongst developed nations, like the United States but is increasingly becoming relevant across geographies. The market has witnessed fast adoption in developing countries with easy access to smartphones and the internet.
- The COVID-19 pandemic has increased the number of people using online dating platforms worldwide. Governments have imposed travel restrictions in several countries, as well as the closure of shops, malls, and cafes, has fueled the global adoption of online dating platforms.
