Market Share of Online Accommodation Booking Industry
Global Online Accommodation Market is fairly fragmented with a large number of established local players in each region across the globe. Few of the major players profiled in the global industry include Airbnb, Expedia, Tripadvisor, Trip.com Group Ltd., etc. Presently, TripAdvisor is considered to be one of the most influential travel and accommodation booking portals online. TripAdvisor claims 80% of all travelers will spend around four weeks researching a destination, taking the time to read reviews and hunting for unique travel tips to make their trip even better before booking. Studies suggest that more than 90% of travelers are influenced by traveler's reviews online, which makes TripAdvisor still leading the way in the entire market.
Online Accommodation Booking Market Leaders
Expedia Group Inc.
Booking Holdings Inc.
Airbnb Inc.
Tripadvisor Inc.
Traveloka Indonesia PT
*Disclaimer: Major Players sorted in no particular order
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