Market Share of Nutraceuticals Industry
The global nutraceutical market is highly competitive, with numerous international and domestic players. Players such as PepsiCo, Nestle, The Kellogg Company, Herbalife, and General Mills, Inc. are the leaders in the industry. As consumers continue to focus on their health, it is becoming increasingly important for retailers and manufacturers to understand consumers' shifting needs in the nutraceuticals industry. The prime factors determining the market players and their positions in the concerned market are the ingredients used, target consumers, and the target market segment. The new launches in compliance with the consumer trends in the target segment are likely to further help companies better position themselves in the market.
Nutraceuticals Market Leaders
General Mills, Inc.
Nestlé S.A.
Kellogg Company
Herbalife International of America, Inc.
PepsiCo, Inc.
*Disclaimer: Major Players sorted in no particular order
