Market Share of Mouthwash Industry
The global mouthwash market is highly competitive owing to multiple national and international players offering a wide range of mouthwash products and trying to maintain their leadership position in the market studied. The major players operating in the mouthwash market are Colgate-Palmolive Company, SmartMouth Oral Health Laboratories, Johnson & Johnson Inc., Reckitt Benckiser Group Plc, and Procter and Gamble Company, among others.
These players are focusing on various strategies to penetrate the global market, including new product innovation, partnering with well-known brands or companies, strengthening their hold over online and offline marketing, and expanding their presence in various countries by mergers and acquisitions with other giant companies in the global market.
In August 2022, Firmline Pvt Ltd. declared the launch of a new product, namely, Dente91 Mom toothpaste and mouthwash, India's first oral care product range for pregnant women. Likewise, the players have been innovating various products that target different consumer segments to strengthen their presence in the market studied.
Mouthwash Market Leaders
Colgate-Palmolive Company
Reckitt Benckiser Group Plc
Johnson & Johnson
Procter & Gamble Company
SmartMouth Oral Health Laboratories
*Disclaimer: Major Players sorted in no particular order
