Market Share of Global Location-Based Entertainment Industry
The global location-based entertainment market is moderately consolidated and has a few significant players. A few of the key companies currently hold a large portion of the market, such as Oculus by Meta, HTC VIVE, Samsung Electronics, Sony Interactive Entertainment, Wikitude, etc. These dominant firms are growing their consumer bases internationally. These companies are advancing technologies, such as AR, VR, etc., to raise their market share and profitability.
- October 2021 - HTC VIVE announced VIVE Flow, a pair of glasses that can take its users everywhere they need. VIVE Flow, created with comfort and portability in mind, enables users to find moments of peace and well-being throughout the day. This includes using apps like TRIPP for meditation 2.0, going for a walk, watching TV or movies on their own personal, cinema-sized VR screen, challenging their brains with brain training apps, and collaborating and socializing with coworkers and friends on VIVE Sync.
- July 2021 - To create a proof-of-concept immersive location-based Harry Potter VR experience, Chaos at Hogwarts, AT&T partnered with Warner Bros., Ericsson, Qualcomm, Dreamscape, Nvidia, and Wevr. This proof-of-concept shows how 5G may improve the following user-generated experiences. The current architecture may be changed to one that is more pleasant for spectators, more effective for artists, and more efficient for venue operators by utilizing the high output and low latency properties of 5G in combination with edge cloud mixed reality processing.
Location-Based Entertainment Market Leaders
Meta
HTC
Samsung Electronics Co., Ltd.
Sony Interactive Entertainment Inc.
Wikitude
*Disclaimer: Major Players sorted in no particular order
