Market Size of juices Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 137.9 Billion |
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Market Size (2030) | USD 168.4 Billion |
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Largest Share by Soft Drink Type | 100% Juice |
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CAGR (2024 - 2030) | 3.39 % |
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Largest Share by Region | North America |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Juices Market Analysis
The Juices Market size is estimated at 137.9 billion USD in 2024, and is expected to reach 168.4 billion USD by 2030, growing at a CAGR of 3.39% during the forecast period (2024-2030).
137.9 Billion
Market Size in 2024 (USD)
168.4 Billion
Market Size in 2030 (USD)
2.43 %
CAGR (2018-2023)
3.39 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
52.35 %
value share, 100% Juice, 2023
The introduction of a wide range of flavors to produce preservatives and growing consumer demand for sugar-free fruit juices are largely driving the segment’s growth.
Largest Region
34.48 %
value share, North America, 2023
The relevant health benefits of the product are largely expected to drive its preference among the regional population during the study period, making North America the largest regional market globally.
Fastest-growing segment by Soft Drink Type
3.69 %
Projected CAGR, Nectars (25-99% Juice), 2024-2030
Rising health consciousness among consumers, together with the nutritional benefits associated with juices, is expected to drive segmental growth during the forecast period.
Fastest-growing region
8.31 %
Projected CAGR, Africa, 2024-2030
Increasing urbanization, improved living standards, and growing disposable incomes have significantly driven African consumers’ escalating demand for these types of drinks.
Leading Market Player
2.86 %
market share, Tropicana Brands Group, 2022
Tropicana has adopted strategies like investing in R&D to develop innovative products, expanding into new international markets, and leveraging technology to improve efficiency to emerge as the largest player.
Shift in consumer consumption patterns and rising demand for healthy drinks boosting the juices sales globally
- From 2021 to 2023, the sales value of juices surged by 6.73%, propelled by shifting consumer preferences. Sustainability has emerged as a prominent trend in the food industry. Thus, over 50% of European consumers cite sustainability as a reason for altering their eating habits. Among Europeans, 55% advocated for mandatory sustainability details on food labels. In April 2022, the UK introduced a tax on plastic packaging that didn't meet a minimum of 30% recycled plastic content.
- During 2024-2030, juice drinks are projected to witness the highest CAGR of 4.42%. Companies are aligning their juice drink offerings with the preferences of health-conscious consumers, who increasingly shun beverages with high calories, added sugars, and additives. As global consumer diets, especially in America and Europe, prioritize nutrition, the demand for innovative options to meet daily dietary needs is on the rise.
- In 2022, North America led the way with a per capita juice consumption of approximately 17.5 million liters. With economies expanding and disposable incomes rising, consumers are gravitating toward premium fruit juices and healthier beverage choices. Nectars, in particular, are witnessing a surge in demand as a result of their clean-label appeal and free-from preservatives and colorings. Notably, companies are now turning to honey as a substitute for artificial sugars in their nectar formulations.
Understand The Key Trends Shaping This Market
The influence of health and wellness trends and new product launches drives growth globally
- The global juice market witnessed a volume-based CAGR of 1.61% from 2018 to 2023. Factors such as the rising health and wellness trends, product innovations, and enhanced packaging are pivotal in shaping the global consumer preference for juices. North America leads the pack in juice consumption, trailed by Europe and Asia-Pacific.
- In North America, dietary guidelines emphasizing the importance of fruit and vegetable intake significantly influence juice preferences. 100% juices dominate the North American market, with the United States alone consuming an average of 14.7 pounds of apple juice in 2021. Orange and apple juices command the lion's share of fruit consumption in the country.
- Germany and France jointly hold a significant 28% market volume share in Europe as of 2023. Europe stands out as the largest global juice importer, accounting for over 55% of the world's imports. The European market is poised for growth, driven by advancements in packaging, preservation techniques, and novel ingredients. In September 2023, RYNA Juice unveiled a new range of cold-pressed fruit juices in Europe, joining the ranks of established brands like KoRo, AH Juice, PRESS, B.fresh, and Coldpress.
- The Asia-Pacific juice market is projected to witness a volume-based CAGR of 4.69% from 2024 to 2030. This growth is propelled by a notable shift among health-conscious consumers in countries like China, India, and Australia, who are increasingly favoring healthier beverage options. In 2023, over 60% of Chinese consumers opted for fruit juices, while in Australia, fruit juices constituted a significant 21% of total fruit-related food consumption in 2021.
