Market Size of Highly Visible Packaging Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.55 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Highly Visible Packaging Market Analysis
- The highly visible packaging market was valued at USD 39 billion in 2021. It is expected to reach USD 60.1 billion by 2027, registering a CAGR of 7.55% during 2022-2027. The growing demand from the packaging industry in pharmaceuticals for the storage and delivery of medicines will drive the market in the forecast period. Highly visible packaging helps a company differentiate its products from competitors and also helps to increase visibility owing to features, such as attractiveness.
- Moreover, the capability to be durable, such as highly protective covering and tamper-proof, makes it a profitable option for product manufacturers and indirectly for consumers. During the COVID-19 pandemic, restaurants focused on take-away and food deliveries during lockdowns, increasing the use of high visibility single-use plastic food containers. This affected the studied market and led to an increase in sales.
- High-visibility packaging acts as an asset to manufacturing operations where quick product identification results in high sale conversion numbers. Moreover, it allows the consumer to assess the product's visual appeal before purchasing the product and helps them make an informed decision.
- The demand for convenience foods drives manufacturers toward using more high visibility packaging as ease of use plays a vital role in customer purchase decisions.
- High visibility packaging offers clarity to improve product identification and protection from damage and contamination. In the case of pharmaceutical packaging, it facilitates patient compliance with drug regimens and improves inventory control, distribution, and recordkeeping for health care providers and institutions.
- However, increasing the use of plastics like PE, HDPE, LLDPE, PP, LDPE, and others for all packaging needs is gradually compelling manufacturers to opt for recyclable alternatives, reducing product visibility.
- During the lockdowns that were imposed to slow down the spread of COVID-19, the increase in e-commerce increased the volume of plastics used in e-commerce packaging across the world. With an emphasis on better consumer unpacking experience, high visibility packaging techniques for primary packaging of products witnessed a rise.
