Gums Market Size

Statistics for the 2023 & 2024 Gums market size, created by Mordor Intelligence™ Industry Reports. Gums size report includes a market forecast to 2030 and historical overview. Get a sample of this industry size analysis as a free report PDF download.


Market Size of gums Industry

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Gums Market Summary
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Icons Lable Value Study Period 2018 - 2030 Market Size (2024) USD 16.76 Billion Market Size (2030) USD 20.88 Billion Largest Share by Distribution Channel Supermarket/Hypermarket CAGR (2024 - 2030) 3.72 % Largest Share by Region North America

Major Players


*Disclaimer: Major Players sorted in no particular order

Key Players



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Gums Market Analysis

The Gums Market size is estimated at 16.76 billion USD in 2024, and is expected to reach 20.88 billion USD by 2030, growing at a CAGR of 3.72% during the forecast period (2024-2030).

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16.76 Billion

Market Size in 2024 (USD)

20.88 Billion

Market Size in 2030 (USD)

-0.25 %

CAGR (2018-2023)

3.72 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

85.31 %

value share, Chewing Gum, 2023

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Product innovations such as incorporating natural ingredients and introducing new product flavors in the region are aiding the growth of the chewing gum segment.

Largest Segment by Region

29.63 %

value share, North America, 2023

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The innovations in the sector with colorful packaging techniques and shapes and innovations in the region along with novel flavors impacting the gums market in North America.

Fastest-growing Segment by Confectionery variant

4.17 %

Projected CAGR, Bubble Gum, 2024-2030

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The rising popularity of bubble gum among kids, as well as its widespread and easy availability, are some of the prominent drivers impacting the growth of the market.

Fastest-growing Segment by Region

6.61 %

Projected CAGR, Middle East, 2024-2030

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Increasing purchases of socially approved products regarding dental benefits and increasing consumer inclination toward impulse purchases drive the market in the region.

Leading Market Player

40.97 %

market share, Mars Incorporated, 2022

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The presence of exhaustive product offerings, along with a larger distribution network and a wider presence throughout the region, has made Mars a leading market player.

Convenience shopping facilities led gums sales through supermarkets/hypermarkets and convenience stores, together holding almost 75% value share in 2023

  • Globally, the overall retailing segment maintained growth of 13.02% by value in 2023 compared to 2020. The growth is anticipated with the consumers' growing inclination for convenience shopping facilities in the market. Aspects such as rising interest in in-person shopping and demand for discount offers, etc., are likely to drive the retailing industry drastically.
  • Supermarkets and hypermarkets were observed to be the largest and the most dominating segment globally. As of 2022, the segment occupied a share of 41.91% by value, and the proliferation of the network of multinational brands of markets promotes growth. Globally, Lidl was recognized as the largest supermarket chain, with 11,200 outlets, followed by Aldi Sud, with 7,200 outlets, and Penny Market, with 3,600 outlets as of 2022. Convenience stores occupied the second highest share of 33.41% by value in 2022, and the sales are mostly favored by product positioning of products - bubble gums and chewing gums near billing kiosks.
  • The online retail channel was the fastest-growing distribution channel, and it is expected to register a CAGR of 4.23% by value over the forecast period, accelerated by the increasing global internet penetration, increasing smartphone usage, and increasing and expansive network of grocery delivery chains. Online stores allow consumers to select from a large collection of product offerings marketed under private labels and mainstream brands. The rising number of smartphone users with the widespread penetration of the internet across key regions is anticipated to foster online sales of confectionery during the forecast period. As of April 2023, there were 5.18 billion internet users worldwide, which amounted to 64.6% of the global population.
Global Gums Market

Raw material price variations in North America recorded 20% higher than in Asia-Pacific, which led North America to lead the market by value throughout the study period

  • By volume, Asia-Pacific held a major share in 2023. North America had the highest share by value, owing to the higher price of gums in North America. Gums are widely consumed confectionery variants in the region, especially across China, Japan, and South Korea. In Japan, chewing gum held an 89.66% share of the overall gum market in 2022 in terms of volume. Consumers in formal settings, such as students and working professionals, prefer chewing for brain stimulation to enhance focus and concentration.
  • In North America, the growth of gums is associated with the rising awareness about the health benefits of chewing gum consumption. Around 50% of Americans chew gums as of 2023. As a result, the demand for chewing and bubble gums has been increasing significantly in the region. Both chewing and bubble gums are available in various formats, including sugar-based and sugar-free products. Hence, the North American gum market observed a growth of 8.63% by value in 2022 compared to 2021.
  • The Middle East is anticipated to register the fastest growth with a CAGR of 6.49% by value during the forecast period. The growth of the market is attributed to the demand for sugar-free gums in the region. Some of the major players in the region include Batook Chewing Gum Industries Ltd, Gandour, Suifafood, and Mastika Gum Co S.A.R.L. As lifestyles and dietary preferences evolve, consumers in the Middle East are increasingly seeking healthier snack alternatives. Hence, sugar-free and functional gum varieties are anticipated to grow during the forecast period.