Market Share of Green Data Center Industry
The green data center market is highly competitive, owing to many players in the market running their business domestically and internationally. The market is moderately concentrated. The key strategies adopted by the major players are product innovation and mergers and acquisitions. Some major players in the market are Cisco Technology Inc., IBM Corporation, Dell EMC Inc., and Fujitsu Ltd, among others. Some of the developments are:-
In November 2022, Volkswagen AG aims to make its data center operations net carbon neutral by 2027. To reach this goal, the company has expanded its computing capacities at the Norwegian operator of CO-neutral data centers by partnering with Green Mountain. The partnership with Green Mountain will allow Volkswagen to hit this target, with all servers at Green Mountain running on 100% renewable electricity generated by hydropower. At the same time, they are naturally cooled by the adjacent fjord.
In November 2022, SB Energy Global partnered with Google to supply 942 MW of Green Energy to match Google's texas Data center consumption. Under the partnership, Google's investment in Texas and commitment to clean energy will be supported by 75% of the renewable energy generated by four solar projects of SB Energy that have a combined capacity of 1.2 gigawatts and are currently under construction. These projects aim to be operational by the middle of 2024.
Green Data Center Market Leaders
Cisco Technology Inc.
IBM Corporation
Dell EMC Inc.
Fujitsu Ltd
Hitachi Ltd
*Disclaimer: Major Players sorted in no particular order
