Market Share of Functional Food Industry
The functional food market is competitive, with many domestic and multinational players competing for market share. As their key marketing strategies, companies focus on new product launches with healthier ingredients/organic claims and acquisitions, mergers, partnerships, and expansions. Some of the major players in the market studied are Danone SA, Nestlé S.A., PepsiCo Inc., Kellogg's Company, and Abbott Laboratories.
Key players are now focusing on social media platforms and online distribution channels for their products, online marketing, and branding to attract more customers. To attain a larger market share, manufacturers are revitalizing their product portfolios targeting health-conscious consumers.
Functional Food Market Leaders
Danone SA
Abbott Laboratories
PepsiCo Inc.
The Kellogg's Company
Nestlé S.A.
*Disclaimer: Major Players sorted in no particular order
