Market Trends of dog food Industry
North America and Asia-Pacific have the highest dog populations due to evolving pet ecosystems, along with the availability of dogs for adoption and purchase from animal shelters
- Dogs have a higher share than cats in the global pet population. Globally, the preference for more dogs to be adopted as compared to cats is because people feel more secure with dogs, form unconditional friendships, and the ability of dogs to adapt to the owner's routine. Over the past five years, there has been a rise in pet humanization, which has also helped in increasing the adoption of dogs globally. In developed countries such as the United States and China, a high adoption rate of dogs was witnessed as they treat their dogs as family members and have a strong culture of dog appreciation and animal welfare. For instance, between 2017 and 2018, pet parents who consider dogs as family members accounted for 85% in the United States. In 2020, pet parents in China treated their dogs as family members, accounting for 82.8% of the total pet population.
- North America and Asia-Pacific have the highest number of pet dogs, accounting for 54.6% in 2022, owing to the evolving pet ecosystem, the availability of dogs for adoption and purchase from channels such as animal shelters, and stores offering pet purchases along with services. In North America, there was an increase of 9.6% in the pet dog population between 2020 and 2022 due to the rise in the work-from-culture and millennials increasingly adopting new pets. This effect was witnessed in other regions as well, such as Asia-Pacific, South America, and Europe. The impact of the COVID-19 pandemic is expected to last for a longer period, as the average lifespan of dogs is 10-12 years. The evolving pet ecosystem, rise in pet humanization, and unconditional friendship of dogs are the factors that have helped in increasing the global pet dog population.
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The increasing shift toward commercial pet food products has contributed to the increase in the expenditure per dog globally
- There has been an increase in pet expenditure for dogs during the study period. The growth in pet expenditure for dogs is due to increasing premiumization and growing concerns about health. These factors helped increase pet expenditure for dogs by 36.4% between 2017 and 2022. Dogs have a higher share of the pet expenditure, which accounted for 39.4% in 2022. This is because dogs consume more pet food than cats and are more likely to be fed specialized pet food.
- Pet parents invest the highest share of their pet expenditure on pet food as they are concerned about their pets' well-being. There has been a rise in providing other services such as pet grooming, pet daycare, and pet walking for better socialization with other pets and good-looking pets. This trend has been witnessed in North America, Europe, and Asia-Pacific. For instance, in India, pet parents feed their dogs with treats from brands such as Pedigree and Royal Canin, and about 65%-70% of the dog expenditure (USD 624) is toward pet food, whereas 20% is other expenses such as pet grooming and pet daycare.
- The purchase of pet food products through online retailers is gaining interest among dog parents. This trend was witnessed in regions such as North America and Asia-Pacific due to the availability of a higher number of products on the website and the ability to compare prices across different retailers. For instance, in 2021, pet parents, including dog owners who purchased pet food online, accounted for 73% of Indian pet parents. Thus, evolving quick e-commerce business in India is expected to increase online pet food sales.
- The rising premiumization and growing concern for pet health are the factors anticipated to increase pet expenditure during the forecast period.
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