Digital Commerce Software Market Size

Digital Commerce Software Market Analysis

The digital commerce software market is expected to register a CAGR of 12.64% during the forecast period. The market is anticipated to witness a drastic growth rate primarily due to the increase in the need for unified commerce. Since customers nowadays use an increasing number of channels throughout both the buying and owning stages, making their entire process smooth, the market for digital commerce software will witness a severe demand throughout the forecast period.

• As organizations move towards a subscription-based business model, sellers benefit greatly from repeatable, predictable revenue. Customers prefer features like convenience, cost savings, and personalized curation, which will create a massive demand for the market for digital commerce software. Moreover, cloud solutions are expanding globally, which plays a crucial role in propelling digital commerce growth due to its cost-effectiveness, automatic integrations, minimum IT investment, and ease of accessibility.
• Further, with the increase in demand for the internet of things (IoT), smart home appliances can make purchases on behalf of customers. It will thus reduce the customers' efforts to make a purchase. This digital commerce trend is creating new interactive channels and business opportunities.
• Online commerce is an indispensable vector of a merchant's strategy, and an optimized e-commerce platform translates into increased conversions and higher buying frequency. Shopify grew from a budding startup providing an additional platform for retail stores to a behemoth, servicing nearly 156,466 online stores in the United Kingdom, reflecting a growth of 218.81% and 59,590 stores in France, with an increase of 320.85% from March 2020 to January 2022. But the platform's development is most evident in Germany, where the growth rate is 480.18%, with 13,554 stores in March 2020 and 78,638 stores in January 2022. The growth is creditable to Shopify's intuitive and user-friendly operability that enables businesses to create e-commerce websites despite lacking technical knowledge and coding skills.
• However, on the flip, cybersecurity issues and raising privacy concerns are the major restraints for the market during the forecasted period.
• With the onset of the COVID-19 pandemic, there has been a significant shift to teleworking, creating tremendous data generation and a need for the cloud. When the pandemic hit hard and physical retail outlets closed or limited their operations, midmarket brands pivoted quickly to sell directly to consumers (D2C) and learned to interact with customers digitally-another contributor to the market's growth.