Global Coding and Marking Solutions Market Size

Coding & Marking Solutions Market Analysis

Coding and marking are critical components of the production and intralogistics processes for packaged consumer and industrial goods. Product-related information, such as the manufacturing date, batch number, and expiration date, is printed on the packaging using coding and marking techniques. The promising outlook for the retail sector and the demand in important end-use industries such as food and beverage, cosmetics, chemicals, pharmaceuticals, and construction & building materials, among others, influence market demand.

• The growing use of coding and marking systems for printing batch numbers, government identification codes, and printing labels on primary and secondary packaging materials in industries such as automotive, healthcare, chemical, construction, semiconductor and electronics, and food and beverage presents significant growth opportunities.
• Coding and marking equipment is used in packaging various items such as capsules, powders, liquids, and ointments in bottles, tubes, cartons, and other packaging types in the healthcare and pharmaceutical industries. Due to stringent regulations and brand protection, the usage of coding and marking equipment in the healthcare and pharmaceutical sectors is increasing, providing potential for market expansion.
• Continuous printing can be implemented on various substrates, including cardboard, flexible film, cans, glass, plastic, wood, metal, PET, and polypropylene (PP). The high velocity of the ink droplets, which allows for a substantial distance between the printhead and the substrate, and the high drop ejection frequency, which enables high-speed printing, are significant advantages of this technique. The market is driven by the deployment of continuous inkjet technology in industries, which offers high speed, versatility, and ease of use.
• The pandemic has significantly impacted the coding and marking systems industry due to firm closures, forced lockdowns, and disruptions in all supply chain manufacturing activities worldwide. The pandemic has weakened all manufacturing operations in the coding and marking systems sector. Manufacturers are recouping losses in the coding and marking systems market by embracing new trends and technologies in response to the rapid increase in vaccination drives. For instance, to fulfill higher throughput needs for the COVID-19 vaccine from its Belgian production site, a leading pharmaceutical producer upgraded its Linx laser coders from 30W to 60W.
• The pricing of coding and marking devices is determined by technological integration, applications, size, and the type of consumables utilized. As a result, there is a substantial variation in the pricing of coding and marking machines. Therefore, the high price of coding and marking devices restricts their adoption by price-sensitive industrial users from emerging nations. As a result, expensive prices have been cited as a significant barrier to market growth.