Market Trends of Casein And Caseinates Industry
Growing Product Innovation Due to Beneficial Functional Properties of Casein
- In Casein and Caseinates protein application, the food and beverage segment holds a significant market share, with its major applications in various foods such as dairy/dairy alternative products, RTE/RTC food products, and confectionery foods.
- Due to their slow-digesting properties, casein and caseinates find valuable applications in the supplements sector, particularly in the sports nutrition segment, driven by the strong demand from energy enthusiasts. These protein sources are gaining popularity in this segment due to their high leucine content, a crucial factor for muscle protein synthesis.
- Furthermore, casein and caseinates serve as essential functional additives in the food processing industry, contributing to improved texture, stability, and extended shelf life in processed foods.
- The rising popularity of processed and convenience foods is further fueling the demand for these ingredients. For instance, in April 2021, FrieslandCampina Ingredients launched a new portfolio, including Excellion Calcium Caseinate S, to aid in the production of softer protein bars. Other products launched included Nutri Whey 800F, Nutri Whey Isolate, Biotis GOS, and Excellion EM9, as well as the new Excellion Textpro. The portfolio was made as a key solution to address the hardening problem that many formulators currently face. Hence, all these factors positively drive the casein and caseinates market globally.
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North America hold the significant market share.
- Consumers and food manufacturers are interested in the ongoing study on the possible health advantages of casein and caseinates, such as immune system support and satiety enhancement. Casein and caseinates are adaptable components that are utilized in a variety of foods, including dairy substitutes, processed cheese, baked goods, and energy bars. They are useful in food formulation because of their functional qualities, which include emulsification, gelation, and water-binding ability.
- As a result, there is an increase in the import value of casein, caseinates, and other casein derivatives in this region. For instance, according to the ITC Trade Map Trade statistics for international business development data, in 2022, the import value of casein, caseinates, and other casein derivatives in the United States accounted for USD 911.647 million, followed by Mexico with USD 195.231 million import value and Canada which accounted for USD 32.651 million. Therefore, all the above-mentioned factors act as major drivers for the casein and caseinates market in the North American region.
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