Market Size of Ghana Fruits and Vegetables Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 0.95 Billion |
| Market Size (2029) | USD 1.27 Billion |
| CAGR (2024 - 2029) | 5.90 % |
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Ghana Fruits and Vegetables Market Analysis
The Ghana Fruits and Vegetables Market size is estimated at USD 0.95 billion in 2024, and is expected to reach USD 1.27 billion by 2029, growing at a CAGR of 5.90% during the forecast period (2024-2029).
Due to the COVID-19 pandemic, the horticulture sector in Ghana was highly affected by the measures taken to prevent the spread of the coronavirus. Incomes fell as export stopped, and farmers lost their money as the pandemic disrupted the key export markets. The country lacked adequate finance to invest in the upcoming seasons. According to the Ministry of Food and Agriculture (MoFA), Ghanaian vegetable and fruit exporters were unable to send consignments to their buyers in Europe and other international markets due to the lack of demand caused by the COVID-19 pandemic.
The growing middle-income population with a heightened awareness of the health benefits of consuming vegetables, increasing opportunities for imports, coupled with the rise in fruit processing units, is fueling the market growth for fruits and vegetables.
Tomatoes, okra, onions, and eggplant are the major vegetables produced in the country. Most of these vegetables find a ready market not only in cities but also in rural areas. The major consumers of fresh fruits and vegetables in the country are the middle-income population. As the middle-income population is rising, the demand for fresh produce is projected to skyrocket in the near future. Tomatoes held the largest share among the vegetable segment of the market studied.
The United Kingdom, the United States, the Netherlands, and the United Arab Emirates are some of the major importers of fruits and vegetables from Ghana. Export started to rise as the EU lifted bans on produce from Ghana. The ban was lifted in 2017 on five Ghanaian plants (chili pepper, bottle gourds, luffa gourds, bitter gourds, and eggplants), and exports were resumed in 2018 with duty-free and quota-free access to the EU market like any other product from Ghana.
