Market Trends of Germany Whey Protein Industry
Increasing Sportification is Driving the Market Growth
- Rising trends of urbanization, expanding geriatric population, lifestyle changes among people, and an increasing female workforce are the factors that make consumers look for health and wellness food options.
- The demand for protein-fortified food is growing to meet the daily dietary requirements, owing to which whey proteins have emerged from being a low-profile commodity to a value-enhancing ingredient.
- Furthermore, the burgeoning demand within the sports industry has fueled substantial expansion in the market for whey protein-based products. As exercise increasingly becomes an integral component of people's daily lives, the rising demand for energy drinks and bars is a clear indicator of this trend.
- Consequently, this trend is expected to drive growth in the whey protein market. Whey protein plays a pivotal role in assisting individuals striving to curb their appetite and build lean muscle mass. It accomplishes this by facilitating the repair of muscle cells post-exercise and optimizing muscle growth.
- With a great focus on overall health and consumers' interest in clean-label products, the demand for natural ingredients has been growing in the sports nutrition sector. Ingredients, such as organic and grass-fed whey, have gained prominence due to both health as well as ethical concerns. Thus, the growing sportification in the country is driving the growth of the market.
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Increasing Demand for Functional/Fortified Food
- Consumers' understanding of the impact of nutrition on physical and mental well-being has enhanced over the years. The awareness regarding the health benefits of functional foods in protecting against diseases such as cancer, heart disease, diabetes, etc., is rising.
- Therefore, the positive impact of functional foods on one's health is supporting market demand and growth. The demand for functional and fortified food is rising in the market, which is increasing the demand for fortified dairy products that majorly contain whey protein.
- Factors such as the rising demand for probiotic food by health-conscious consumers primarily drive the market. Additionally, various dairy-based products containing whey protein are being increasingly customized to create offerings, such as low-fat, low-sugar, probiotic, and fortified products.
- Hence, manufacturers have been investing in product development to introduce fortified food like yogurt in various formats to garner attention from consumers, especially the younger generation. Moreover, whey protein-based fixings are utilized as a strong milk source in the definition of milk chocolate seasoned coatings for candy bars, ice creams, and other enrobing applications, supplanting skim milk powder. Therefore, the increasing application of whey protein in functional and fortified food is increasing its demand in the market.
