Market Size of Germany Sports Nutrition Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.30 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Germany Sports Nutrition Market Analysis
The German sports nutrition market is expected to witness a CAGR of 5.3% during the forecast period.
For sports protein products, plant-based continue to grow, but brands formulating to achieve a complete protein will have an edge. In addition, functional benefits not typically associated with sports nutrition products can be included to meet consumers' pressing needs, such as immune support or mental focus. Post-pandemic, there was a change in the behavior of consumers. Consumers prefer healthy products that will boost their immune systems. Due to the closure of several retail stores, shopping malls, hypermarkets/supermarkets, etc., the consumers preferred e-commerce websites for purchasing these products. Glanbia, one of the major players in this segment, witnessed an organic growth in sales by 34% during 2021.
The government's involvement in various sports events is also encouraging the millennials to participate in sports activities, eventually dragging the per capita spending towards the market. The rising demand for a healthier lifestyle among consumers is one of the major reasons that is elevating the growth of the sports nutrition market in the country.
Nutrition and diet are essential for maximum performance. Sports nutrition products offer benefits, such as optimal gains from training, increased recovery between workouts and events, maintenance and achievement of ideal body weight, reduced injury risk, and performance consistency. Furthermore, manufacturers' increasing use of social media platforms such as YouTube and Instagram to promote their products is anticipated to propel the demand for sports nutrition products.
