Market Trends of germany data center Industry
Surge in 5G-enabled smartphones and m-commerce is boosting the data center market
- Smartphone usage in Germany is expected to increase and register a CAGR of 1.4% by 2029. Smartphone usage is growing among the younger audience, with about 81% between the ages of 16 and 29 using their smartphones to shop online. It further highlights how m-commerce is driving the market growth. Also, the overall usage of the smartphone for shopping online increased from 54% in 2020 to about 60% in 2021, suggesting the digital inclusiveness of the market.
- The data from GFU suggested that the average price of a smartphone increased from about EUR 489 in 2018 to EUR 555 in 2021. Also, the smartphone revenue generated by the country increased from EUR 10,860 million in 2019 to EUR 11,930 in 2021. This highlights the buying power and requirement of smartphones among the buyers in the country, contributing to the increasing number of smartphones. As more 5G-enabled smartphones are available in Germany, users are expected to continue to buy the devices and leverage the growing bandwidth and network infrastructure. Major network service providers are aiming to extend the 5G service coverage to almost the entire population of the country by 2025, driving the smartphone market during the forecast period.
- With the smartphone adoption rate of 80% in 2021 to increase to about 84% by 2025 and an estimated subscriber penetration rate of 89% by 2025, the region is expected to see a rise in the number of smartphones. This would create more data-generating points, creating demand for data centers to provide the required processing platforms for smartphone-centric software and online storage options in Germany.
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Surge in adoption of FTTH technology boost the data center market
- Most of Germany's network and internet infrastructure comprises copper wire networks delivering the internet to households and businesses. The data provided by the Organization for Economic Cooperation and Development suggested only about 2% of the broadband connections accounted for pure fiber-optic systems in 2019, increasing to just 5.4% in 2022, which still indicated more than 90% of the rest of the connections to use improved copper connections. The companies used vectoring technology to enhance the copper wire network, which still could not get speeds exceeding 250 Mbps even in the areas with better network availability.
- Being a part of the EU, "Europe 2020" pushed the network development with a common goal to provide 100 Mbps to 50% of households by 2020. However, despite vectoring technology and large-scale DSL implementation, by 2017, only about 77% of German households received speeds of about 50 Mbps, far less than the targeted speeds. However, for fiber connectivity expansion, in 2019, the German government announced a plan to invest EUR 12 billion to achieve about 1,000 Mbps speed at a large scale by 2025.
- The requirement for faster network connectivity highlighted in the COVID-19 pandemic has hastened the introduction of FTTH in Germany. The data suggested that the country exhibited the third-highest growth rate in FTTH deployment in Europe, with an increase of about 66% in 2022, compared to 2021, with goals for considerable roll-outs by 2025. This would also attract more data center facilities and investment opportunities to leverage the developed conditions in Germany during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Availability of internet in households and increase in work-from-home video conferencing, video streaming, gaming si boosting the market demand
- German Digital Infrastructure Ministry subsidy for fiber-based telecom is boosting the market demand
- Mobile internet expansion in rural areas and deploying technologies like Open RAN to smoothen the extension of 5G technologies boost the market
