Market Trends of Global Functional Proteins Industry
Increased Usage of Functional Proteins in Dietary Supplements
Consumers are now joining fitness centres and gyms owing to the increased cases of lifestyle diseases and growing health awareness among consumers. Dietary supplements especially protein supplements containing functional proteins are often recommended in these centres as it aids to build muscle mass, managing weight and bone density and fulfilling the protein requirement of the body. Dietary supplements such as whey protein concentrate also provide added advantages such as fat loss, stress reduction and decreased cravings and thus increasing the market growth of functional proteins. One such example is DSM acquired AVA, a United States-based company that works on personalized nutrition platform that provides nutrition and coaching recommendations across a wide range of health and wellness segments. This acquisition has helped DSM to strengthen its position in personalized nutrition including dietary supplements.
North America holds the Largest Share
North American functional proteins is growing at a fast rate, owing to changes in lifestyles, lack of balanced dietary intake, and improved R&D to develop new kinds of functional plant-protein enriched products. The United States continues to capture the largest market share for plant protein, followed by Canada and Mexico. The demand for processed and low cholesterol foods has paved the way for the plant-based protein market in the region. Nowadays, consumers around the world are switching to other alternative products, such as green label food products, coupled with rising awareness of healthy and plant-based products, which is driving the market forward.
