Market Trends of Brazil Fruits and Vegetables Industry
This section covers the major market trends shaping the Brazil Fruits & Vegetables Market according to our research experts:
Increased Adoption of Advanced Technologies in Fruit and Vegetable Cultivation
Brazilian farmers are increasingly adopting smart-farming technology in agriculture, including farm-management software, IoT, and smartphone. It is pertinent to note that precision agriculture has been the driver behind the increased adoption of such technologies. The percentage of farmers who have access to computers for farm management, laptops, internet access, and smartphones is significantly higher when the farmers adopt precision farming as against conventional farming. The adoption of precision farming has been more prevalent in horticultural crops, such as fruits, than the adoption in field crops.
Further, drones can be unmanned aerial vehicles ("UAVs") are one of the technological tools applied in smart farming. As of August 2019, there were almost 1,400 drones legally registered in Brazil for agricultural use. More than one-third of drones were registered in the state of São Paulo, according to National Civil Aviation Agency (ANAC). Brazil is one of the major users of drones in farming and is an established developer of unmanned aerial vehicles (UAVs) used in agriculture, forest, and other industry.
Further, the growing interest in greenhouse vegetable production is associated with the increase in consumer income, the urbanization of the Brazilian population, the increasing concern about food safety, the use of chemical pesticides, and the possibility of increasing water and fertilizer use efficiency.
Orange to Dominate the Fresh Produce Sector
Brazil has over 300 native fruits and nearly 40% of the world's total orange production with 16,524 thousand metric ton in 2021, and half of the orange juice production, with 1,123 thousand metric ton at 65 Degrees Brix in 2021, is concentrated in Brazil, which made Brazil the world leader in the production of oranges. The most common importing countries from Brazil are the United Kingdom, the United States, Germany, Argentina, Uruguay, Belgium, Canada, France, Italy, Portugal, and Spain. Brazil shares 13% in imports of oranges globally, with USD 302,128 thousand in 2021. The state of São Paulo is the largest producer in Brazil. In recent years, an increased rate of production of oranges was seen among the Brazilian producers. This situation created a necessity for establishing measures to reduce stocks.
