Market Share of Fruit and Vegetable Juice Industry
The market studied is highly competitive due to the presence of domestic and international players in this sector. The major players in the industry include PepsiCo, Inc., Kraft Heinz Company, Keurig Dr. Pepper Inc., Coca-Cola Company, and Campbell Soup Company. Key players are focusing on product development and product innovation to meet the consumer's needs by offering a variety of tastes and product quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players and remain in intense competition with other players in the market.
Fruit & Vegetable Juice Market Leaders
The Kraft Heinz Company
Keurig Dr Pepper Inc.
The Coca-Cola Company
Campbell Soup Company
PepsiCo, Inc.
*Disclaimer: Major Players sorted in no particular order
