Frozen Yogurt Market Size

Frozen Yogurt Market Analysis

The Frozen Yogurt Market size is estimated at USD 1.05 billion in 2024, and is expected to reach USD 1.40 billion by 2029, growing at a CAGR of 5.97% during the forecast period (2024-2029).

• The frozen yogurt market is experiencing rapid growth due to global demand for tart-flavored desserts and the rising consumption of frozen yogurt. Growing demand for healthy foods is also present among young consumers, contributing to the industry's growth. According to the US Department of Agriculture, the United States' per capita consumption of frozen yogurt increased to 0.9 pounds in 2021, an increase from 0.6 pounds in 2020.
• Furthermore, consumers are increasingly interested in immune boosters and fortified products that have health benefits, so major players have improvised their yogurt products by adding organic ingredients, making them cholesterol-free, and creating vegan variants. For instance, in July 2021, Oatly launched a plant-based vegan frozen yogurt available across the United States.
• Over the medium term, increased consumer preference for non-dairy, low-calorie, high-protein, and healthier desserts is the primary factor driving the market. Additionally, the rising popularity of low-fat frozen yogurt and the introduction of beneficial product variants with various flavors is likely to provide numerous options for consumers looking for a healthy alternative to frozen desserts.
• Furthermore, hectic lifestyles and health and wellness concerns drive consumers towards opting for convenient frozen dessert-based snacks and frozen yogurt as meal replacements. Moreover, major players are trying to stabilize their position in the market by focusing on e-commerce and online marketing to reach out to consumers beyond geographical barriers, which is driving the growth of the frozen yogurt market.