Market Trends of Frozen Desserts Industry
This section covers the major market trends shaping the Frozen Desserts Market according to our research experts:
Demand for Low-fat and Non-dairy Products Increasing Consumption
Non-dairy products such as ice creams contain a high content of lipids, vitamins, albumin, carbohydrates, and casein, providing significant health benefits. Shifting trends toward vegan lifestyles owing to increasing health consciousness and socialization trends are propelling the industry and shifting consumers' preferences toward low-fat products. High per capita ice cream consumption has enhanced product demand, particularly in the United States and European countries. Rising incidences of lactose intolerance and other milk-related allergies are fostering product demand. In November 2022, Unilever posted that it plans to launch ice cream from cow-free dairy in 2023. Comprehensive product variations through materials, including coconut, almond, and soy milk, will positively influence the industry's growth. Innovative flavor offerings, mainly including blended flavors, have enhanced product development. Increasing consumer spending on take-home and impulse products will further boost the non-dairy ice cream demand.
Asia-Pacific is the Fastest Growing Market
The growing demand for frozen desserts has led to significant growth in the total number of ice creams and frozen dessert retail shops in China. Frozen desserts are bound to achieve great success in the Chinese market, as the increasing demand for low-fat, healthy food encourages people to spend more on these products. A vast population, a prominent young generation, increasing disposable incomes, and changes in dining habits are the major factors that support the frozen desserts market in this region. In China, frozen desserts on sticks go viral due to their convenience. Considering the market demand, in July 2022, Zibo City, in East China's Shandong province, starteinnovativenew innovating ice cream bars in different shapes like cave dwellings, copper coins, and tigers.
Furthermore, India is also one of the fastest-growing frozen industries owing to product innovations. Indian manufacturers are innovating ice creams in different local flavors like gulab jamun, basundi, rose, and many more. Because of these product innovations, the requirement for dessert ice creams is increased in Indian households. Also, the demand for natural ingredients in ice creams is increasing, and market players are fulfilling the demands of consumers. For instance, in March 2022, Vadilal Enterprises, a premium ice cream brand in India, launched a Gourmet Natural Ice cream range that includes five flavors, i.e., Gulab Jamun, Alphonso Mango, Kesar Pista, Classic Malai, and Falooda.
