Market Trends of Freeze-Dried Food Industry
Growing Demand for Clean-Label Products
- The demand for freeze-dried food products is highly prevalent in a few categories, such as bakery products, cereal products, fruit snacks, and vegetable snacks. In the bakery industry, freeze-dried fruits are used in whipped creams and frosting. Freeze-dried fruits are also widely used in dessert decoration and for providing color and flavor to finished products. Due to the ever-increasing demand for clean-label healthy snacking food options, market players are launching vegan, gluten-free, and all-natural products. For instance, in June 2021, Texas-based Sow Good Inc. announced the launch of its first product line of freeze-dried fruit and vegetable snacks and smoothies.
- The product line includes six ready-to-make smoothies and nine snacks, of which the smoothie lineup features a mix of new and familiar flavors, including acai relief (acai and blueberry), mint to be (banana, coconut, and mint), and berry-appealing (banana and strawberry). In contrast, the packaged snack lineup includes single-ingredient fruits and vegetables, such as cherries, edamame, and apples.
- Furthermore, consumers' growing concerns about the long-term effects of their products related to nutrition content, health impact, environmental sustainability, sourcing, and social responsibility are creating the demand for clean-label freeze-dried food products. Besides this, with consumers shifting their preference toward frozen meals and products due to busy lifestyles and increasing disposable income, the demand for freeze-dried food will likely increase shortly.
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Asia-Pacific is the Fastest Growing Region
- The freeze-dried food market in Asia-Pacific is experiencing rapid expansion due to the increasing consumption of processed food and rising preference for ready-to-eat meals. Such factors make Asia a potential freeze-dried food product market. Thus, players are capitalizing on this trend to attract a broader consumer base in the region. The increasing internet penetration in the region and the rising trend of purchasing groceries through online distribution channels are expected to increase the demand for freeze-dried ready meals.
- Moreover, consumers' interest in healthy and innovative products formulated with wholesome ingredients that fit their busy lifestyles provides an excellent platform for manufacturers to expand their businesses in the region. For instance, In 2021, Tyson Foods Inc. launched a new line of plant-based products in select retail markets and e-commerce across the Asia-Pacific under the brand First Pride to introduce a range of frozen products, including Bites, Nuggets, and Strips.
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