Market Trends of Freeze-Dried Coffee Industry
This section covers the major market trends shaping the Freeze-Dried Coffee Market according to our research experts:
Supermarkets/ Hypermarkets Remained the Largest Point of Sale
Owing to the large retail space and availability of diversified product ranges across the brand, hypermarket/ supermarket remained the most preferred point of sale for coffee. The wider product visibility provided through supermarkets/ hypermarkets further boosts the rise in consumer base leading to the escalated sales of the market studied. Major players are selling their distribution rights to other prominent players to increase their market penetration through expanding shelf spaces in supermarkets.
North America Held the Largest Market Share
With the robust consumer demand from developed markets of the United States and Canada, the region held the largest market share, globally. Moreover, owing to the growing prevalence of at-home coffee in the United States, consumers are increasingly preferring top-notch instant coffee brands to gratify their caffeine cravings. As a result, freeze-dried coffees owing to its superior coffee blends than spray dried, remained most preferred type in the region.
As per the survey conducted by the National Coffee Association, more than 70% of the consumers prefer at-home coffee preparation in the United States.
