Market Trends of France Plant Protein Industry
Increased Application of Pea Protein
- Pea protein is considered a complete protein that can be used in a variety of egg-based foods such as pasta, vermicelli, cakes, and cookies. Moreover, food manufacturers in developed countries are introducing plant-based food ingredients to appeal to the vegan population, as consumption of animal-based protein may raise the rates of allergies. Although meat proteins provide the body with the necessary amino acid content, they are also associated with high cholesterol levels, obesity, digestion problems, and other related health issues. Thus, consumers in developed countries increasingly prefer vegan or vegetarian protein sources such as yellow pea protein, among others.
- Also, companies like Cargill and Roquette are investing in yellow pea protein as it is a low-allergenic alternative to soy and wheat. An article published by PLOS.org in the year 2022 revealed that cycling, water sports, and gymnastics, mountain sports are some of the fitness activities followed by French consumers. With the growing trend towards the use of vegan products, consumers are adopting plant-based diets, and manufacturers are incorporating the same.
- For instance, TriballatIngredients offers PEPTIPEA, which is a 100% plant-based protein hydrolysate made from yellow pea proteins. It is produced using enzymatic processes for use in functional drinks in sports and weight management nutrition in France.
- Furthermore, pea protein is an ideal meat substitute and is gaining higher traction among vegan and flexitarian consumers. This phenomenon augmented the growth of the product, which helps food manufacturers provide a meat-like nutrition profile to their portfolio of faux meat or vegan meat products such as nuggets, burger patties, and other snacks.
- Pea Protein may be used to extend or completely replace ground meat in canned meat products such as casseroles, chili, spaghetti sauces, meat stews, and meat sauces. It can also be used to extend ground meat in canned products such as patties and meatballs. The region is witnessing many product launches aimed to cope with the demand and meet the customers' increasing needs. For instance, Nestle has announced plans to invest in France in 2021 to launch a new pea-based milk alternative.
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Rising Incidence of Obesity and Cardiovascular Diseases
- The increasing incidence of health issues such as blood pressure, diabetes, and obesity is prompting consumers to maintain a healthy lifestyle. Therefore, they are more inclined toward the consumption of dietary supplements and functional foods that contain plant-based proteins. Moreover, plant-based protein increases the intake of fiber, which prevents the risk of cardiovascular diseases and cancer.
- Additionally, plant-based proteins contain less-healthy compounds found in animal-based meat, including saturated fats and cholesterol. France has witnessed a worrisome rise in obesity rates, with a substantial portion of the population being classified as overweight or obese. This surge in obesity has been linked to the consumption of high-calorie, low-nutrient foods, often rich in animal fats and proteins. Consequently, health professionals and consumers alike are now seeking healthier dietary options to combat obesity and its associated health risks.
- In addition to it, cardiovascular diseases, including heart disease and hypertension, have also reached alarming levels in France. These conditions are closely tied to excessive consumption of saturated fats and cholesterol found in animal products. As a result, there is a growing demand for plant-based diets, which are generally lower in saturated fats and can contribute to improved heart health.
- The plant protein market has responded to this demand by offering a wide range of protein-rich products derived from plants such as soy, peas, lentils, and nuts. These plant-based protein sources are not only lower in unhealthy fats but also provide essential nutrients like fiber, antioxidants, and vitamins that are beneficial for overall well-being. Moreover, they are often considered more environmentally sustainable, a factor that resonates well with the environmentally conscious French population.
