Market Trends of France Paper Packaging Industry
This section covers the major market trends shaping the France Paper Packaging Market according to our research experts:
Increasing Growth of E-commerce Sales
- The demand for paper packaging was propelled in the country due to increased e-commerce growth during the pandemic and post-pandemic, especially in the food and beverage industries. Furthermore, omnichannel retail is moving beyond web-based retailers to include B2C and D2C, social media sites with online marketplaces, quick commerce, and more.
- Consumers, including Gen Z, want brands to help them become greener and more ethical. It means considering the products' environmental impact and supporting local businesses. Their biggest challenge is buying wisely with a focus on practicality and reusability. According to Fevad, 53% of consumers consider environmental, responsibility, or ethical factors when shopping online.
- In November 2021, Amazon in France announced it would stop packaging items in single-use plastic by the end of the year. Customers would now receive their items in flexible paper sleeves or cardboard envelopes, recycled more easily by waste collection and treatment services. The change involves all small items shipped from Amazon fulfillment centers in France, whether sold directly by Amazon or by third-party sellers who use its logistics network.
- As more corrugated boxes are arriving on doorsteps rather than in stores, the sector is counting on more people to keep up with recycling. Thus, paper packaging is becoming a substantial and high-growth opportunity for the paper packaging market in France.
- In July 2021, BigCommerce, an Open SaaS e-commerce platform for fast-growing and established brands, announced that it had extended its European presence from the UK into France, Netherlands, and Italy. With BigCommerce, merchants in France now have access to a flexible, enterprise-grade e-commerce platform built to sell on a local and global scale. This expansion will create new roles in France to work directly with regional merchants, ultimately increasing the demand for paper packaging.
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Food Industry to Hold Major Share
- The market's growth is driven by changing demographics and factors such as urbanization and employment rates, influencing retail food sales through consumer spending power, online purchasing, and online food deliveries. As a result of these changes, new package types such as convenience packaging, value-for-money packaging, multi-packs, and more miniature single-serve packs are becoming more popular. As a result of these reasons, there will be a tremendous demand for paper packaging in France.
- Furthermore, to achieve 100% recycling of plastics by 2025, the government in the country is offering subsidies to companies in the industry to modernize their infrastructure and improve waste management. For instance, in August 2021, Saica, a provider of paper-based packaging solutions, secured funds for investments at two French containerboard mills.
- According to the Organic Trade Association, organic packaged food in France increased by 8.3% in 2021, with a market value of USD 4.7 billion. Organic dairy accounts for 26% of the market and recorded 8.6% growth in 2021. It is driving growth in organic packaged food in the country.
- Companies operating in the country are focused on innovations as part of their business expansion and are being recognized for them. For instance, in January 2022, environmental service provider CITEO certified various Koehler Paper flexible packaging paper offerings. More specifically, CITEO identified Koehler's NexPlus Seal Pure, NexPlus Seal Pure MOB, and NexPlus Advanced, with the certification ensuring they all are highly recyclable. Accordingly, companies selling branded goods in France can further benefit from significantly lowering the license fees by using Koehler paper certified by CITEO.
- For the ideal environment for the paper market growth in the country, several companies operating in the region are investing in setting up new facilities and developing innovative solutions to strengthen their market position further. For instance, in June 2021, paper-based packaging firm Smurfit Kappa announced an investment of EUR 24 million (USD 24.74 million) to expand its corrugated plant in Rethel, North-East France. The company plans to use the latest investment to consolidate two existing facilities at the French plant and install a new corrugator and conversion equipment.
