France Paper Packaging Market Size

France Paper Packaging Market Analysis

The France Paper Packaging market is expected to register a CAGR of 4% during the forecast period. With the focus shifting towards eco-friendly and sustainability, paper packaging is anticipated to gain traction as players in the country are turning to paper packaging over plastic packaging, which poses a significant threat to the environment. There is also an impact of the Russia-Ukraine war on the overall packaging ecosystem.

• Consumers are becoming more conscious of the environmental hazards linked with packaging and are moving their purchasing habits to more environmentally friendly options. Consumers, the government, and the media are putting pressure on manufacturers to make their products, packaging, and processes more environmentally friendly. These trends are expected to propel the demand for the paper packaging market in the country.
• The growing demand for paper packaging due to the rise in e-commerce sales in the country is another factor driving the global paper packaging market. However, the growing concern about deforestation owing to increased demand for wood for pulp is likely to hinder the market's growth.
• Moreover, in October 2021, the government of France passed a law and published a list of fruits and vegetable varieties in the food trade that may no longer be packaged with plastic from 1 January 2022. Such initiatives in the country are expected to act as a critical growth factor adding demand for paper packaging.
• The increasing awareness about the environmental effect of single-use plastic and unsustainable business practices empowered consumers to demand a higher standard of product with a positive ecological impact. For instance, in October 2021, the European Union announced a new regulation to ban the export of recovered paper to India as they are a part of the green-listed waste. Owing to such measures, the EU intends to recycle and recover more than 95% of its paper waste by encouraging the circular economy of paper.
• With the e-commerce evolution and focus on offering an eco-friendly solution to meet the regulatory bindings, the eco-friendly approach also emerged as a significant factor for new design with the consumer becoming waste-conscious. End-user industry players are steering away from over-packaging and wasting space, and similar trends have been observed in the e-commerce sector. According to Edge by Ascential, retail e-commerce sales in France reached EUR 72.5 billion (USD 77.3 billion) in 2021.
• During the COVID-19 outbreak, the market studied faced slow growth due to lockdowns imposed in the country that disrupted the supply chain process and the production plant closures. The post-COVID future for paper packaging looks promising in terms of demand.