Market Trends of france foodservice Industry
France's QSR industry is growing, driven by demand for food trucks and diverse menu options
- The number of quick service restaurant outlets in France experienced a growth of approximately 12.69% from 2017 to 2022, attributed to the increasing demand for street food options, particularly in urban centers. In addition to the traditional offerings of hamburgers, pizzas, and fries, there has been an expansion in the variety of choices available, including salads, sushi, sandwiches, wraps, and Buddha bowls. The rising popularity of vegetarian, vegan, gluten-free, and lactose-free options has also contributed to the success of food trucks. Notably, well-established QSR chains like Starbucks, McDonald's, and Pizza Hut have a significant presence in the country, with 2,277, 1,382, 1,194, and 544 outlets, respectively, as of January 2023.
- Cloud kitchen outlets are currently experiencing the fastest growth rate and are projected to register a CAGR of 7.36% during the forecast period. This growth can be attributed to the increased demand for online food deliveries, especially in the post-pandemic era. The widespread adoption of online food delivery services, facilitated by the growing internet penetration in France, has played a significant role in driving the expansion of the cloud kitchen market. With the continuous advancement of technology, the popularity of cloud kitchens is expected to remain strong in the future.
- In 2022, cafes and bars held the second-largest market share at 27.56%. Coffee consumers in France have shown a growing preference for higher-quality and sustainably produced coffees. Around 65% of coffee consumers in France believe that coffee prepared by skilled baristas adds value to their purchase, while about 40% of consumers are willing to pay a premium price for high-quality coffee. The import of coffee to France also registered an average annual growth rate of 6.4% between 2017 and 2021.
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French full service restaurants offer local cuisines and exclusive experiences, such as quinoa bowls, poulet tandoori, and bouillabaisse
- In France, the average order price for full service restaurants (FSR) was observed to be the highest among different foodservice types in 2022, at USD 34.17. Consumers in France have a strong preference for supporting local businesses, particularly small establishments that prioritize local sourcing. With less corporate oversight, FSRs have the freedom to experiment with menu items, promotions, and community outreach programs, helping build long-term customer loyalty among local residents. To stand out from the competition, FSRs are more inclined to develop unique menus, dining areas, and experiences exclusive to their business. Popular dishes offered by FSR cuisines in France include the Quinoa Bowl, Poulet Tandoori, and Bouillabaisse, priced at USD 16, USD 10.5, and USD 25 per 300 g, respectively.
- The demand for cloud kitchens is expected to increase in France due to people's busy schedules and the growing penetration of e-commerce channels. The rise of online food delivery platforms like Uber Eats, Deliveroo, Just Eat, and Glovo has led to an increased demand for online food delivery, thereby driving the need for cloud kitchens. Burgers and pizza were popular dishes ordered through cloud kitchens across the country in 2022. These popular menu items are priced at almost half the average order value. The popularity of fast food in recent years has prompted quick service restaurant (QSR) chains in France to expand their menu selections. The top QSR chains in the country include McDonald's, Burger King, Domino's, and Subway, with 1530, 467, 431, and 406 outlets, respectively. Popular fast-food items such as burgers, pizzas, cheesecake, and baguettes have experienced growth in both QSRs and cloud kitchens due to rising demand. Burgers and pizza are priced at USD 12.5 and USD 13.8 per serving, respectively, in the country.
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