Market Size of France Buy Now Pay Later Services Industry
Study Period | 2020 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2020 - 2022 |
CAGR | > 22.00 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
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France Buy Now Pay Later (BNPL) Market Analysis
BNPL payments in France are expected to grow by 57.0% annually. The medium to the long-term growth story of the BNPL industry in France remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period.
Covid-19 pandemic turned people towards online shopping, increasing digital payments, and easy tax-free loans driving. 71% have been purchasing more items online since the pandemic. Clothing and Electronics are the major products purchased by BNPL service.
Consumers are becoming increasingly comfortable with buying now, pay later (BNPL) services in France. This has led to the growing and widespread adoption of the deferred payment method among consumers across the country. The presence of several BNPL products, including those from global BNPL giants, such as Klarna and PayPal, have also helped the industry's adoption and growth over the last few quarters.
While the use of the BNPL payment method continues to surge for online shopping in the country, BNPL providers are launching niche-based BNPL services to gain market share in the French deferred payment industry. Moreover, as the sector continues to grow over the next four to eight quarters, the publisher expects more niche-based BNPL product launches in the French BNPL market.