Market Size of Fortifying Agent Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 10.30 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Fortifying Agent Market Analysis
The global fortifying agents market is projected to register a CAGR of 10.3% during the forecast period (2022 - 2027).
The outbreak of COVID-19 has a significant impact on fortifying agents due to the increased consciousness of consumers in selecting food. This inclination towards sustainable, regenerative, plant-based nutrition and demand for foods and beverages with immunity-boosting ingredients is driving the demand for these products and their constituents. In addition to focusing on widening applications and introducing new product portfolios, most food and beverage companies are planning to capture domestic and international markets.
The market is mainly driven by the increase in the growth of the health consciousness of consumers. The support of government organizations has also fueled the market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) have recognized food fortification as one of the key strategies to reduce widespread malnutrition, particularly in underdeveloped countries.
Fortification of wheat and maize flour with zinc, iron, folic acid, and other micronutrients has proven to be effective against iron deficiency anemia (IDA). Milk fortification helps in recovering the micronutrients that are lost during the processing of milk. Micronutrient content can be increased through the fortification process. This is also increasing the market demand.
