Market Trends of Flexographic Printing Industry
This section covers the major market trends shaping the Flexographic Printing Market according to our research experts:
Folding Cartons Expected to Account for a Significant Share
- Flexographic printing is quick-drying and able to use non-toxic inks. These factors make flexographic printing accessible in the printing of food packaging for food packaging as well. It can primarily be used on packaging like milk cartons, food containers, beverage containers, and disposable cups and containers.
- To their lightweight nature, folding cartons are witnessing an increased customer demand globally. Quality assurance is essential for the physical carton and the final package print. Printers are looking at multi-site operations to address this growth and meet demand. In such a multi-site operation, a critical challenge comes into play: print consistency.
- The rising consumer demand for packaged products due to changing eating habits and lifestyles may significantly impact the market for flexographic printing of folding cartons in food packaging. Due to high barrier properties, shelf life, and consumer safety, a rise in per capita disposable income and a growing population will aid in product demand. Printing is used on a variety of packaging materials. Direct printing is possible on plastics, paper, board, and cork.
- Flexographic printing has been used to print folding cartons for many years, but it has only been in the last few years that the industry has begun to use central impression presses for this application. Pizza cartons are an example of the type of work that was originally relegated to the flexoprocess. The ability to print multi-colors in close registers on the wide web, on the other hand, has made the process more appealing to other point-of-purchase folding carton applications.
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Asia Pacific Expected to Dominate the Flexographic Printing Market
- The e-commerce industry in the region is growing rapidly, which is one of the significant factors fueling the adoption of flexographic printing machines over the forecast period, as flexographic printing plays an essential role in the printing of labels and corrugated cardboard that are widely adopted across the industry. For instance, according to Invest India, the Indian e-commerce market is estimated to be worth over USD 55 billion in gross merchandise value in 2021. It is set to reach USD 350 billion by 2030.
- The growth of the logistics industry in the region, which is one of the biggest consumers of packaging and print labels, is expected to boost the market growth over the forecast period.
- Also, the growing initiatives by governments to boost the manufacturing industry in the region are one of the prominent factors that would increase the adoption of flexographic printing machines over the forecast period.
- Some of the prominent players in the market are entering the region through strategic partnerships in order to boost the market footprint. Such partnerships are expected to expose the region to new and innovative product offerings, fueling the adoption of flexographic printing machines over the forecast period.
- Asia Pacific is dominating the global commercial printing market and is expected to witness the similar growth over the coming years owing to the increasing consumption of commercial printing in emerging economies such as China, India, and Japan along with Indonesia, Thailand, and Vietnam.
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