Market Size of Fermented Drinks Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 2.27 Trillion |
| Market Size (2029) | USD 3.06 Trillion |
| CAGR (2024 - 2029) | 6.20 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Fermented Drinks Market Analysis
The Fermented Drinks Market size is estimated at USD 2.27 trillion in 2024, and is expected to reach USD 3.06 trillion by 2029, growing at a CAGR of 6.20% during the forecast period (2024-2029).
The COVID-19 pandemic impacted the market by increasing awareness about the health benefits of various fermented drinks, such as probiotics, thus creating an opportunity for fermented drinks. It is primarily due to increased health awareness and concern for maintaining immunity and well-being.
Consumers are gravitating toward beverages with functional benefits, majorly influenced by health and wellness trends. As beverages are now associating themselves with health and disease prevention claims, the credibility of claims is becoming increasingly important to consumers. Changing consumer needs from immunity to sustainability with a range of other market trends are contributing to the rise of premium functional beverages.
Fermenting beverages using protein and claiming to provide health benefits are growing in popularity, especially among fitness enthusiasts. Immunity is also surging as a key claim in the market. Digestive health is likely to be the next functional crowd-pleaser, and brands can leverage this opportunity to create products for which consumers can pay high prices. As the fermented beverages market is highly competitive, manufacturers stand out. They must stay in tune with changing consumer needs and deliver innovation with proven scientific benefits of powerful functional ingredients. For instance, in November 2022, Arla Foods Ingredients introduced a fermented protein drink. The company's new beverage is based on 100% whey-based hydrolysates Lacprodan HYDRO.365 and Nutrilac FO-8571, enhancing fermented protein beverages. Also, the whey-based solution enables the production of clear, high-protein fermented beverages as it considerably reduces cloudiness and sedimentation.
