Facial Care Market Size

Facial Care Market Analysis

The facial care market is expected to register a CAGR of 9.1% over the forecast period.

The COVID-19 pandemic had an adverse impact on the facial care market initially, with the delay or cancellation of non-COVID treatment such as surgical, cosmetic interventions, and non-urgent medical treatment. For instance, a study published in the European Journal of Plastic Surgery in June 2021 stated that 78.9% of aesthetic surgeries declined after the COVID-19 outbreak. However, the decrease in the number of COVID-19 cases and the resumption of cosmetic procedures enabled the market to grow gradually. For instance, a study published in the Journal of Plastic, Reconstructive & Aesthetic Surgery in March 2021 stated that the Clinic in London has observed a surge in cosmetic surgery after the lockdown. Further, in February 2022, The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) stated that the number of surgical and non-surgical facial plastic surgeries has increased to a great extent, and it was estimated that over 1.4 million surgical and non-surgical procedures were performed in 2021. AAFPRS also stated that plastic surgeons performed more than 600 procedures in 2021, which depicts an increase of 40% as compared to the previous year. Thus, the COVID-19 outbreak adversely impacted the market's growth in its preliminary phase. Moreover, the market is expected to grow further at a stable pace with the increasing demand for facial care globally.

Further, the facial care market is expected to grow with the technological advancements in facial care products and an increasing number of people opting for plastic surgery procedures. The volume of plastic surgery procedures has been on the rise globally, which is expected to create more demand for facial care products and boost the growth of the market. For instance, according to a survey conducted by the American Society of Plastic Surgeons in June 2022, the demand for cosmetic procedures has increased among women of the age group 31-45. It was stated that the age group actively seeks facial care procedures such as cheek implant lip augmentation, facelifts, soft tissue fillers, etc. The 45 years and above age group were most likely to undergo facelift and eyelid surgery. The survey also mentioned the driving factors for the elevated demand for facial care procedures were due to aging, stress caused by the pandemic, the need for improvisation in the appearance of video calls, and others. Further, as per the data published in the International Society of Aesthetic Plastic Surgery (ISAPS) Survey in 2021, over 12.8 million surgical cosmetic procedures were performed in 2021 globally. Thus, with the increasing volume of cosmetic procedures, the demand for facial care products is expected to increase and is anticipated to drive market growth.

Furthermore, the market players have received regulatory approvals and launched their facial care products that have advanced or improved technology to provide better outcomes and can be customized as per the needs of the patients. For instance, in March 2021, Joonghun Pharmaceutical, a South Korea-based pharmaceutical company, launched its premium cross-linked hyaluronic acid dermal filler, Artgaon. The high-quality dermal filler consists of unique cross-linking technology, which offers higher standards of safety, high elastic (G prime), and cohesive properties inside the skin and supports the injection force of 7-8 newtons. The company stated that these features would not only provide aesthetic benefits to the patients but also enable the doctor to use the dermal filler on the patients as per their ease and requirement. Further, in July 2021, LUCID Implants, an India-based pharmaceutical company, announced to manufacture the of polyether ether ketone (PEEK) based customized implants using advanced 3D printing technologies and virtual surgical planning. The customized implant would be made as per the unique facial anatomy of the patient.

Therefore, owing to the aforementioned factors, including the increasing number of people opting for plastic surgery procedures and technologically advanced facial care products approved and launched by the market players, the studied market is anticipated to witness growth over the analysis period. However, the lack of reimbursement policies supporting cosmetic procedures and stringent regulatory reforms are likely to impede market growth.