Market Share of Eye Tracking Solutions Industry
The eye-tracking solutions market is moderately competitive and is moving towards fragmentation as the entry of new players, driven by the growing demand, is driving market competition. Some of the major players include Tobii AB, SR Research Ltd., Seeing Machines, ERGONEERS GmbH, and EyeTech Digital Systems Inc., among others. These players are adopting strategies such as product launches, mergers, collaborations, agreements, and partnerships to strengthen their offerings and expand their global footprints.
In September 2022, HTC announced the addition of new retrofit add-ons to the Vive Focus 3 ecosystem, enabling eye and facial tracking while using its performance-focused Vive Focus 3 headset. HTC expects that the trackers will offer customers "insightful data" by tracking and analyzing eye movement and attention, including a focus on deeper user behavior analysis, but the more considerable benefit for those wishing to utilize the HMD for designing inspections and viewing CAD models is that eye monitoring also assists with GPU workloads, since foveated rendering prioritizes regions where the user is genuinely concentrating.
In October 2022, Meta presented the Meta Quest Pro at Meta Connect 2022. The company's yearly conference specializes in augmented and mixed reality. The Meta Quest Pro is the first item in Meta's new range of high-end gadgets, and it has several cutting-edge technologies, such as high-resolution detectors for mixed reality (MR) experiences, LCD screens, an entirely new design, as well as eye-tracking and natural facial expression to make users' avatars in virtual reality (VR) mirror them more realistically.
In September 2022, Tobii, a provider of eye tracking solutions, formed an agreement with HeadVantage, a U.S.-based start-up working with NBC Sports and Sky Sports, to outfit athletes with microscopic cameras and sensors, incorporating eye-tracking technology. The collaboration allows sports fans to view through players' eyes, better comprehend the decision-making process, and assist athletes in training and improving in various sports.
Eye Tracking Solutions Market Leaders
Tobii AB
SR Research Ltd.
Seeing Machines
ERGONEERS GmbH
EyeTech Digital Systems Inc.
*Disclaimer: Major Players sorted in no particular order
